Reality, movie double win Monday for Seven
Ratings: MKR & The Water Diviner give Seven the night -but what happens when you compare the numbers beside Gallipoli in the same timeslot?
- Published by David Knox
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- Filed under News
Seven’s combo of My Kitchen Rules (1.49m) and The Water Diviner (868,000) gave it an easy win over the competition last night, with the 9pm movie not ending until 11:15pm. Given that primetime share ends at midnight, the network managed sustain eyeballs on its channel.
Seven network share won with a 34.1% share then Nine 26.6%, ABC 19.0%, TEN 15.25 and SBS 5.1%.
The irony of course is that The Water Diviner aired in exactly the same timeslot as Nine’s Gallipoli miniseries in February (1.1m / 804,000): 9pm Monday.
The question now is whether one will be deemed a success while the other has ended as a flop, at least in terms of total people. In truth, Nine’s miniseries, as first cab off the rank, lowered the expectations for ANZAC-themed content. If you had told a network to invest in a film for 868,000 viewers they probably would have told you a rerun could net nearly as much at a fraction of the price. Thankfully, not every decision by networks is always about overnight ratings, especially when your chairman takes such a personal interest in war history and legacy.
My Kitchen Rules (1.49m) was #1 for Seven then Seven News (1.06m / 972,000), Movie: The Water Diviner (868,000), Home and Away (780,000) and Million Dollar Minute (572,000).
Nine News (1.22m / 1.18m) was best for Nine then ACA (1.03m), The Block (981,000), The Big Bang Theory (908,000 / 731,000) and Hot Seat (648,000). Footy Classified was 188,000 in 3 cities, Person of Interest was 140,000 in 4 cities.
ABC News was strong at 903,000. Next for ABC were Australian Story (809,000), 7:30 (792,000), Four Corners (768,000), Media Watch (708,000) and Q & A (596,000).
TEN Eyewitness News was 648,000 for TEN then The Project (608,000 / 492,000), The Odd Couple (440,000), Law and Order: SVU (410,000) and Modern Family (368,000). Elementary was 229,000.
On SBS ONE it was Planes that Changed the World (323,000), Pilgrimage with Simon Reeve (185,000), SBS World News (170,000), and Strip the Cosmos (110,000).
Neighbours led multichannels with 283,000.
Sunrise: 318,000
Today: 302,000
ABC News Breakfast: 99,000 / 33,000
OzTAM Overnights: Monday 20 April 2015
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- Tagged with 7:30, A Current Affair, ABC News, ABC News Breakfast, Australian Story, Elementary, Footy Classified, Four Corners, Gallipoli, Home and Away, Hot Seat, Law and Order: SVU, Media Watch, Million Dollar Minute, Modern Family, My Kitchen Rules, Neighbours, Nine News, Person of Interest, Pilgrimage With Simon Reeve, Planes That Changed the World, Q&A, SBS World News, Seven News, Strip The Cosmos, Sunrise, TEN Eyewitness News, The Big Bang Theory, The Block, The Odd Couple, The Project, Today
12 Responses
I still find it a bit weird that we got to see The Water Diviner on TV here while they are talking about it on talk shows in the US where its only now getting it’s cinema release.
“The Water Diviner”was made as a cinema release feature, and as someone has so rightly pointed out is about to open in American cinemas. Its not accurate to compare a movie already seen by many millions of people and already counted a cinema success to a TV series seen by no one. Its like comparing apples to cucumbers.
A success, i thought a show had to be over 900,000 or a 1,000,000 to be called a success. a win is a win no matter how much you win by. Anyways i did like the channel 9 series Gallipoli i thought it was brilliant, however when i was the ads that it was coming on i thought it would be shown in April and have it finish around ANZAC DAY not screen it a month before it that was their mistake.
Success is based on timeslot and network footprint. Once Timeshifted numbers are in Water Diviner will likely finish 2015 as the year’s biggest film on TV.
Deadline Gallipoli was a great production. Disappointed it didn’t rate better. But it’s not all bad news for Foxtel since they are getting their biggest ever (?) drama audiences for GoT. clever move by 7 to show the Water Diviner.
The Water Diviner a success? I thought you had to rate over a million viewers before a show could be called a success.
Nine’s Gallipoli was far better than Water Diviner IMO.
Deadline didnt make the top 20 pay shows for Ep2 either…
A bit of a drop in numbers for The Odd Couple, i do like the show though.
Watched Deadline Gallipoli last night and Sunday, much better than the one on Nine.
Benefited by being half as long.
Seven co-financed/co-produced The Water Diviner. I assume as part of their financing arrangement they received the right for a free to air broadcast. I suppose it will have some impact on Blu Ray/DVD sales. It actually opens on Friday in about 300+ US cinemas.
868k over 2 and bit hours is much better than Seven would have gotten with Revenge and whatever, as the share shows. They’d probably hoped for over 1m but that is very hard to get these days.
And its the cost of getting the rights to The Water Diviner earlier (away from Pay TV), compared to the cost of other content, how much it cost Seven and whether they got a share of the profits of the film. Only Seven’s accountants will know for sure whether it was profitable or not.
Nine’s Gallipoli, which ended up being burnt of late at night in double eps was a definite loss.