Subscription TV viewers just sent a message to Free to Air networks that they want more local comedy.
Last night’s premiere for Open Slather pulled a big Sunday night audience averaging 243,000 on the Comedy Channel.
It was bigger than an AFL match, which on the STV platform is a bold statement.
It was far bigger than recent Sunday episodes of The Real Housewives of Melbourne (around 100,000) and was even 1,000 higher than the 11am season premiere of Game of Thrones! Most impressive.
Last night the show also drew plenty of feedback on social media, with some division over its comedic net value.
As an exercise in local comedy for Foxtel it has succeeded in getting the conversation started.
The premiere is already freely available on YouTube as part of a promotional push by Foxtel.