Seven signs World Swimming Championships

2015-05-12_1457

Seven has secured FINA World Swimming Championships for 2015 in Kazan, Russia and Budapest, Hungary in 2017.

Seven’s agreement with FINA includes broadcast and subscription TV rights, plus digital, mobile, online and HbbTV.

Dr. Julio C. Maglione, FINA President, said: “The FINA World Championships is a true Aquatic Festival, capable of inspiring the youth worldwide. Australia is no exception, being a country that loves Aquatics and has many stars in FINA disciplines. Therefore, this agreement with Seven is of paramount importance for the exposure and popularity of our sport in this exciting country.”

Saul Shtein, Seven’s Head of Sport, said: “This is a great signing for Seven. We are looking forward to the upcoming Championships in Russia and we are delighted to once again be the network of the World Swimming Championships. Seven was the first network to broadcast the World Swimming Championships in primetime – the Championships in Perth that announced the arrival of Ian Thorpe and Grant Hackett as World Champions in the lead-up to the Olympic Games in Sydney.

“The Championships are a great event and align perfectly with our long-term commitment to the Olympic Games.”

The FINA World Championships will be held from 24 July – 9 August in Kazan.

8 Comments:

  1. This has been tried before. People are interested in Australian stars winning medals at the @l^mp!cs, but not in the sport in general. Swimming at 3am in Winter in between won’t get large numbers.

  2. I was watching Seven News last night for once when they announced this. Reminds me why I don’t normally watch Seven News – they spent a good five minutes on the story, including when and where it would be screened, also advertising the Olympics as well. The line between news story and advertisement is becoming very blurry in this day and age. Journalistic integrity? Then again, we have news programs making stories about what is trending on twitter on the afternoon news…

    • I wouldn’t necessarily call it a big sporting event. Its an event that takes place in the early hours of the morning. Besides its only 2 events

Leave a Reply

You must be logged in to post a comment.