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Family Feud: the scratch lottery game

Family Feud will align itself with gambling when scratch lottery tickets go on sale in WA.

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Family Feud will align itself with gambling when Family Feud scratch lottery tickets go on sale in Western Australia, under Lotterywest in Western Australia under their Scratch’n’Win brand.

FremantleMedia Australia has announced commercial brand extensions for the TEN show with puzzle books and instant lottery scratch tickets.

Puzzle books will be sold nationally from November in a partnership between Word Hunt books and Bauer Media Books while Scientific Games Products Australia will create Family Feud branded instant lottery scratch tickets. .

“Family Feud is fast establishing itself as one of the most loved and diverse brands in Australia,” says Zara Curtis, director of brand partnerships, FremantleMedia Australia. “We are delighted at the brand’s ongoing success and we’re looking forward to continuing the rollout of our commercial brand strategy to amplify Family Feud and put it into the hands of fans.”

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  2. I can’t wait for the usual badly-rendered image of something that looks almost totally unlike Grant Denyer to appear on a scratch-it. And, like the old joke about politicians on stamps, will people be confused about which bit to scratch out?

    As for puzzle books, on a recent trip ‘doon sooth’ I was intrigued by all the various AFL club-themed puzzle & colouring-in books found in newsagents (in remainder bins mostly). There was even a “Where’s Wally?”-styled Hawks book, where you could spend hours trying to find Luke Hodge in the crowd at the ‘G.

    You AFL-state folks are weird… 😉

  3. They are scratchies for little old ladies with a couple of spare dollars in their purse. I don’t think FF is trying to align itself with gambling as you try to negatively state Mr Knox.

    As for the puzzle book, most likely a harmless publications like That’s Life where you solve puzzles to win prizes. Sounds like fun, thanks for letting me know.

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