Former SBS exec joins ABC Commercial
Ex-Director of TV, Tony Iffland, is appointed general manager, ABC content sales.
- Published by David Knox
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- Filed under News
Former SBS Director of TV Tony Iffland has been appointed general manager, ABC content sales at ABC Commercial.
Iffland, who departed SBS in January, will lead the ABC content sales team in globally distributing its slate representing ABC-commissioned and independently acquired content across all genres – particularly drawing on its strengths in factual, children’s, drama, comedy, lifestyle and news & current affairs.
Prior SBS he was general manager, BBC Worldwide Australia and chief executive of UKTV.
Sharon Ramsay-Luck, ABC Commercial’s head of sales & business development, said: “It’s a thrill to have an industry professional of Tony’s calibre and experience – not to mention integrity and good humour – join us to lead our sales team. We have prioritised the expansion and repositioning of our business over the past few years and I’ve no doubt that Tony will contribute enormously to the continuation of that growth trajectory.”
Iffland added: “I’m greatly looking forward to making my mark on the ABC content sales business, which I’ve admired for some time. My track record representing quality brands and content is a great fit for this ambitious business. I can’t wait to strengthen existing relationships and develop new content opportunities for the benefit of both producers and broadcast platforms, new and traditional.”
3 Responses
The ABC and SBS need to merge – and absorbing ex SBS staffers is just doing it one person at a time.
Looks like Aunty needs a bit of financial assistance after her budget was cut by the Abbott government after they promised not to do so before the election.
When I first saw that guy’s face on the picture before going into the article, I thought he was James May