TEN has finished the first half of the ratings year with its best commercial share since 2012, and for 25 to 54s its highest commercial share since 2011.
Between 6pm – 10:30pm TEN finished the first half with a 24.6% commercial share, up from 21.8% in the same period. Seven leads with 30.1% and Nine had 36.3%.
In 25 to 54s viewers it scored 28.8% in commercial share, up from 24.4% in the corresponding period last year.
TEN’s data was based on Ratings Weeks 7 to 28* (excluding Easter) between 6pm – 10:30pm, although the industry standard is 6pm – midnight for all 5 Free to Air channels, not just commercial networks.
TEN Chief Executive Officer, Hamish McLennan, said: “Network Ten and TEN’s ratings performance has materially improved this year as a result of a clear focus on our core audience of people aged 25 to 54, and a disciplined and selective investment in content.
“TEN has increased its 25 to 54s audience in 44 of the 63 half-hours in prime time each week and recorded growth in 21 of the 22 weeks since the 2015 ratings year started.
“From the KFC Big Bash League across the 2014-15 summer to the success of TEN Eyewitness News First At Five, The Project and Family Feud and the great results for MasterChef Australia, I’m A Celebrity Get Me Out Of Here!, Shark Tank and many others, Network Ten has significantly outperformed its rivals in terms of growth across broadcast television, online and social media,” he said.
Chief Programming Officer, Beverley McGarvey, said the network’s success in the first half of the 2015 ratings year had been driven by a combination of established hits and successful new formats.
“In its seventh season, MasterChef Australia is showing no signs of slowing down, with its total people audience up 20% so far this year in a highly competitive environment,” she said.
“We are also seeing good results from other local series such as The Living Room, Family Feud, Have You Been Paying Attention?, Gold Coast Cops, Bondi Rescue and The Project.
“We have successfully launched three exciting new formats so far this year in I’m A Celebrity Get Me Out Of Here!, Shark Tank and Gogglebox Australia. Still to come in 2015 are the new formats The Great Australian Spelling Bee and The Bachelorette Australia, the highly anticipated television event Mary: The Making Of A Princess, and returning favourites such as The Bachelor Australia and TBL Families,” Ms McGarvey said.
“All those local series have been complemented by great overseas shows including NCIS, NCIS: Los Angeles, Modern Family, Madam Secretary, CSI: Cyber, Zoo, Law & Order: SVU and The Graham Norton Show.”
Tenplay also saw its unique visitors up 14% to 14.4 million while MasterChef has the most “likes” of any Australian TV show at 1.44 million.
* Week 28 results includes Overnight not Timeshifted.