Ashes helps Nine score another week

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Nine’s momentum continues with the success of The Voice and its wins in News. Last week The Hotplate gathered steam, above 900,000 viewers on all three nights, while the (disastrous) Ashes on Thursday scored the second-best numbers ever achieved by a multichannel at 848,000 viewers. But the poor performance by the Aussies will deny the channel more eyeballs.

Meanwhile Seven is rebuilding its schedule as a result of Restaurant Revolution‘s failure -but has won an impressive 18 of 24 survey weeks (including snatching a few wins back from Nine in Timeshifted viewing).

Without MasterChef TEN’s Primary channel slipped behind the ABC, but eclipsed it in network share.

Network:
Nine: 30.0
Seven: 26.9
TEN: 18.4
ABC: 17.9
SBS: 6.8

Primary channel:
Nine: 19.4
Seven: 17.7
ABC: 12.8
TEN: 12.7
SBS: 5.3

Best network brands last week were:

Nine: The Voice (1.47m), Nine News (Sun: 1.46m), The Hotplate (Mon / Tue tie: 943,000) and A Current Affair (935,000).

Seven: Seven News (Sun: 1.37m), Sunday Night (1.04m), Home and Away (764,000) and Border Security (753,000).

TEN: The Great Australian Spelling Bee (Launch: 921,000), The Bachelor (Wed: 805,000), The Project (7pm: 666,000), and Have You Been Paying Attention? (655,000).

ABC: Grand Designs (935,000), ABC News (Sat: 872,000) and Australian Story (789,000).

SBS: Who Do You Think You Are? (453,000), Birth of Empire: The East India Company (411,000) and Fat vs. Sugar (371,000).

Multichannels:
GEM: 6.2
7TWO: 4.9
GO!: 4.4
7mate: 4.3
ABC2: 3.2
ELEVEN: 3.0
ONE: 2.7
SBS 2: 1.3
ABC News 24: 1.2
ABC3: 0.7
NITV: 0.2

Nine won 16-39, 18-49 and 25-54.

Nine won Sunday, Monday, Tuesday, Thursday and Friday. Seven scored on Wednesday and Saturday. ABC bettered TEN on Sunday, Friday and Saturday

Nine ranked first in Sydney, Melbourne and Brisbane. Seven retained Adelaide and Perth.

3 Comments:

  1. ABC2 has Good Game, Humans and Please Like Me. SBS2 has Orphan Black and shares Brooklyn Nine-Nine with SBS. SBS2 is otherwise Ninja Warriors and dating and cooking contest shows. A 1.3% share is hardly a success.

    What the ABC and SBS have down is further fragment their audience, reducing the numbers for first run content shown on the secondary channels because it skews younger, while reducing the the number of viewers <60 watching their main channels. It makes a mockery of SBS being a multicultural broadcaster and the ABC being a broadcast public broadcaster serving the whole community.

    • Secret Squïrrel

      It’s been that way for me for a couple of years. ABC2 is full of repeats and trashy shows mostly about chavs (both genders) from the UK. Very little decent first-run content.

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