Meoww! Internet cats the answer to Seven’s woes.
Ratings: Who needs drama & documentary? Seven's YouTube cat videos become the #1 entertainment show of the night.
You can just feel the dogs and the pandas lining up in the wings.
Last night Seven’s audacious programming of YouTube cat videos was the #1 entertainment show of the night at 917,000 viewers. It more than doubled the last audience of Restaurant Revolution, the show it replaced, and defeated The Hotplate (839,000) and The Great Australian Spelling Bee (642,000) -despite the show already being available for free on YouTube.
It was even higher than Seven’s own locally made drama Winners and Losers. Unfortunately for SBS it also over-shadowed their own excellent doco series Who Do You Think You Are? Next week Seven has already promised Dogs Make You Laugh Out Loud -likely to be the first of two specials.
All over Australia producers are now frantically exploring ways to inject grumpy cats into their projects.
Seven Network won the night with 28.9% then Nine 27.3%, TEN 20.1%, ABC 16.9% and SBS 6.9%.
Seven News (996,000 / 940,000) was best for Seven then Cats Make You Laugh Out Loud (917,000), Home and Away (780,000), Winners and Losers (609,000 / 587,000) and Million Dollar Minute (472,000).
Nine News (1.11m / 1.01m) led the night for Nine then A Current Affair (994,000), The Hotplate (839,000), Hot Seat (584,000), The Truth About Sugar (503,000) and Embarrassing Bodies Down Under (324,000).
The Great Australian Spelling Bee was best for TEN at 642,000. TEN Eyewitness News was 638,000, The Project was 603,000 / 526,000, NCIS was 460,000. NCIS: LA was 353,000.
ABC News was 854,000 for ABC then Kevin McCloud’s Escape to the Wild (696,000), 7:30 (665,000), Foreign Correspondent (547,000), Frantic Family Rescue (348,000) and Antiques Roadshow (343,000).
On SBS ONE it was Who Do You Think You Are? (457,000), Insight (267,000), Dateline (189,000) and SBS World News (141,000).
7mate’s Outback Truckers led multichannels with 261,000.
The Morning Show: 137,000 / 80,000
Mornings: 115,000 / 85,000
Studio 10: 68,000 / 45,000
OzTAM Overnights: Tuesday 11 August 2015