Top Gear Australia mag, website to close.

2015-08-31_1653

Top Gear Australia‘s monthly magazine and website are folding after the upcoming October edition.

The local brand, which launched in 2008 under ACP, originally featured local SBS hosts Charlie Cox, Warren Brown and Steve Pizzati. Bauer Media took over ACP in 2012.

David Goodchild, Bauer Media CEO, said in a statement: “Top Gear Australia magazine had entertained and delighted many hundreds of thousands of readers over the years with its irreverent take on the motoring genre, however TopGear’s skew towards international content meant it no longer fitted Bauer Media’s evolving motoring strategy.

Top Gear is a unique and much loved brand and we’re proud to have been the Australian partner of this global publishing phenomenon.”

Top Gear Australia associate publisher Ewen Page wrote, “The title had reinvigorated and expanded the Australian motoring media market, attracting readers and advertisers to a brand considered both men’s lifestyle and motoring. I would like to thank past and present editorial, advertising and support teams for their commitment and outstanding work on Top Gear Australia.”

Mumbrella reports BBC will focuses its efforts on the relaunched global TopGear website.

Top Gear is returning to television with Chris Evans following the exit of Jeremy Clarkson, Richard Hammond and James May.

4 Comments:

  1. This has been a long time coming since the local version folded.

    I think the new TG UK will be ok, they will do at least one series but I seem to remember Evans has a multi year contract so it could cost the BBC millions if they end it early.

    • Even if it flops it won’t be axed – it’ll just be relaunched again. One thing is for sure though – even if Top Gear lost half it’s viewers it would still be getting significantly more viewers than Clarkson’s new Amazon show.

Leave a Reply

You must be logged in to post a comment.