Does American drama still work on Free to Air television?
That’s the question execs have been challenged with while viewers drift to SVOD services for -ironically- American television.
Last night Seven debuted Blindspot after weeks of holding it back. While that afforded them bucketloads of promotion, it also gave pirates time to illegally download it. In the end the show began with 888,000 viewers, only beaten by Gruen‘s 904,000. In the current climate that’s a good result for 8:30 -but as a comparison we’re a long way off The Blacklist debuting with 1.59m just 2 years ago.
Elsewhere The Block had its best Wednesday outing and a modest lift for Celebrity Apprentice.
TEN had a lousy night with Modern Family not helping Madam Secretary and The Good Wife -two more good US dramas struggling on Free to Air.
Seven network won with 30.5% then Nine 27.8%, ABC 19.2%, TEN 16.4% and SBS 6.2%.
Seven News topped the night with 1.03m / 953,000 then Highway Patrol (992,000), Blindspot (888,000), Border Security (857,000), Home and Away (756,000), The Chase (630,000 / 385,000) and The Blacklist (465,000). The Player was 188,000.
Nine News (996,000 / 984,000) was best for Nine then The Block (945,000), A Current Affair (939,000), Celebrity Apprentice (599,000) and Hot Seat (531,000). Extreme Phobias: Spiders was 225,000.
Gruen (904,000), ABC News (834,000), 7:30 (734,000), Kitchen Cabinet (687,000), The Ex-PM (580,000), Antiques Roadshow (282,000), Sammy J and Randy in Ricketts Lane (212,000) and the final How Not to Behave (196,000) comprised ABC’s night.
TEN Eyewitness News was 554,000 then The Project (486,000 / 430,000), Modern Family (400,000 / 378,000), Madam Secretary (372,000) and The Good Wife (275,000).
On SBS it was Great Continental Railway Journeys (298,000), 24 Hours in Emergency (240,000), Fargo (177,000) and SBS World News just 91,000.
GO!’s Big Bang led multichannels at 222,000.
ABC News Breakfast: 96,000 / 49,000
OzTAM Overnights: Wednesday 28 October 2015