Blindspot helps Seven win Wednesday, but…..


Does American drama still work on Free to Air television?

That’s the question execs have been challenged with while viewers drift to SVOD services for -ironically- American television.

Last night Seven debuted Blindspot after weeks of holding it back. While that afforded them bucketloads of promotion, it also gave pirates time to illegally download it. In the end the show began with 888,000 viewers, only beaten by Gruen‘s 904,000. In the current climate that’s a good result for 8:30 -but as a comparison we’re a long way off The Blacklist debuting with 1.59m just 2 years ago.

Elsewhere The Block had its best Wednesday outing and a modest lift for Celebrity Apprentice.

TEN had a lousy night with Modern Family not helping Madam Secretary and The Good Wife -two more good US dramas struggling on Free to Air.

Seven network won with 30.5% then Nine 27.8%, ABC 19.2%, TEN 16.4% and SBS 6.2%.

Seven News topped the night with 1.03m / 953,000 then Highway Patrol (992,000), Blindspot (888,000), Border Security (857,000), Home and Away (756,000), The Chase (630,000 / 385,000) and The Blacklist (465,000). The Player was 188,000.

Nine News (996,000 / 984,000) was best for Nine then The Block (945,000), A Current Affair (939,000), Celebrity Apprentice (599,000) and Hot Seat (531,000). Extreme Phobias: Spiders was 225,000.

Gruen (904,000), ABC News (834,000), 7:30 (734,000), Kitchen Cabinet (687,000), The Ex-PM (580,000), Antiques Roadshow (282,000), Sammy J and Randy in Ricketts Lane (212,000) and the final How Not to Behave (196,000) comprised ABC’s night.

TEN Eyewitness News was 554,000 then The Project (486,000 / 430,000), Modern Family (400,000 / 378,000), Madam Secretary (372,000) and The Good Wife (275,000).

On SBS it was Great Continental Railway Journeys (298,000), 24 Hours in Emergency (240,000), Fargo (177,000) and SBS World News just 91,000.

GO!’s Big Bang led multichannels at 222,000.

Sunrise: 355,000
Today: 322,000
ABC News Breakfast: 96,000 / 49,000

OzTAM Overnights: Wednesday 28 October 2015


  1. jezza the first original one

    Many folk have lost confidence in the way US shows are programmed. Start off with big promo and then rammed with too many ads towards the end. Then they get shunted around and die. At least with SVOD and pirates you get to watch the whole show when you want with no ads……….and where in hell was Scream Queens last night just before Halloween? Baseball was the problem I believe

  2. 888k is lucky. It will probably make 1.1m with the +7s.

    40s aren’t going to watch the rapid paces nonsense the US Networks make to target <40s in their domestic market.

    Nine decided this when they dropped their only US output deal and now boast about not showing and US dramas. US content will increasingly move to Foxtel and SVOD.

  3. I know it’s the strongest number for Wednesday block this season but 9 really has to reconsider the long term viability of this (stupid) show. Compared to the other countless blocks earlier this year, the numbers look to be down quite a bit.

  4. Amazingly I was able to switch from the end of Blindspot on 7 last night and catch the opening seconds of The Good Wife. Then TEN actually ran Hawaii Five-0 as advertised. Didn’t watch The Black List or Madam Secretary as the repeats later in the week are at times when there’s nothing better on.

  5. daveinprogress

    In recent years Ten has started playing new Modern Family eps around now; do you know David if there are any scheduled? Apologies if i’ve missed a post about this, but hadn’t seen any promos yet either.

    • Secret Squïrrel

      Yep, travesty. I wonder whether all those sneak-peaks got a bunch of people to watch the first eps who were never going to warm to its charm. Also, I thought that it started off a little flat (for Fargo) because it had set the bar so high with the first season.

      • Yeah, the comic interplay between big characters like Malvo (Billy Bob Thornton) and Lester (Martin Freeman) is absent in the second season, but it’s still a great show. They seem to be concentrating on plot rather than characters this time.

        • Yes.
          Miss those big characters such as Malvo, Lester and Deputy Molly.
          But still a brilliant show – Season 2 did start off a little flat but is fast gaining momentum.
          Love the character of Mike Milligan – menacing and compelling at the same time.

          • Secret Squïrrel

            Yes, I meant to say that the first couple of eps didn’t have the full-on quirky characters (and character quirks) of the first season but got distracted and hit ‘Submit’ before I typed it.

            However, really enjoyed last night’s ep and noticed some more of the nice little touches; eg Joe Bulo discussing which shampoo he uses and getting Mike Milligan to feel his hair.

            The only thing I don’t like about it is Jeffrey Donovan as Dodd. Liked him in Burn Notice but he’s just not working for me in this. I can’t tell whether he’s trying to play it straight or with understated comedy but it just comes across as awkward.

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