It was always going to be a big ask for a new SBS drama to draw an audience without having warmed up the timeslot with a drama audience.
Last night The Principal drew 361,00 viewers, landing fifth in its timeslot. However it was an improvement on its last drama Better Man‘s 255,000 and did lift SBS share.
Winning the timeslot was ABC’s Gruen with 926,000 -the top entertainment show of the night.
TEN’s Bachelorette was also a winner with 918,000, despite a 74,000 drop from last Wednesday.
Celebrity Apprentice also dipped for Nine, down 46,000. The Blacklist did reasonable business for Seven while The Player tries to draw in a crowd at 9:30.
Seven network won with 26.3% then Nine 26.0%, TEN 20.3%, ABC 20.0% and SBS 7.4%.
Seven News (935,000 / 913,000) was best for Seven then The Force (792,000), Home and Away (788,000), Border Security (774,000), The Blacklist (586,000), The Chase (559,000 / 394,000) and The Player (369,000).
Nine News (1.03m / 1.02m) topped the night for Nine then A Current Affair (957,000), The Block (837,000), Celebrity Apprentice (547,000) and Hot Seat (526,000). Justin Bieber Roast was 229,000.
The Bachelorette (918,000) won its timeslot for TEN. The Project was 587,000 / 414,000. Montreal Comedy Gala was 511,000, and TEN Eyewitness News was 471,000.
Gruen scored 926,000 for ABC followed by ABC News (852,000), the final Utopia (756,000), 7:30 (686,000), How Not to Behave (476,000) and Changing Minds (361,000).
On SBS The Principal drew 361,000 (a replay was 99,000), Great Continental Railways was 365,000, The Queen’s Mother in Law was 198,000 and SBS World News was 127,000.
7TWO’s Inspector Lynley Mysteries topped multichannels with 253,000.
ABC News Breakfast: 99,000 / 43,000
OzTAM Overnights: Wednesday 7 October 2015