Streaming on mobile, it’s all about the commute.

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What time of day are you streaming via your mobile phone?

According to new data released by Presto, there are significant lifts during morning and afternoon commute periods.

It found numbers begin to rise around 6:00am, peaking at 7:00am before tapering off as the work day begins. The evening time peaks between 5:00pm and 6:00pm then slows around dinner time before increasing to spike at 9:00pm during ‘normal’ viewing hours, where it more closely matches viewing via fixed internet access.

However Presto has not revealed specific numbers, with a graph neglecting to identify how many subscribers are using mobile.

Shaun James, Presto TV CEO, said, “From the data we are seeing, it’s clear our customers are extremely comfortable using their mobile devices to access Presto to continue watching their favourite TV shows and movies.

“The prominent peaks of usage at the start and end of the traditional work day are definitely pointing to a trend in ‘commutertainment’ where people are taking their streamed entertainment with them in greater and greater numbers.

“It’s proving the point that people want to take Presto with them and continue watching the shows and movies they may have started streaming in the home on more traditional broadband networks.

“Whether its dramas like The Walking Dead, Mr. Robot or Wentworth; or comedies like Entourage, Modern Family and Parks and Recreation, we are seeing Presto customers consuming a diverse range of content outside of the home using mobile network plans.”

Meanwhile Presto has also announced seasons 1-7 of The Big Bang Theory begin Tuesday December 1, following Seven’s recent acquisition.

9 Comments:

  1. Tried to stream Sunrise the other day from Caboolture to the Brisbane CBD on my Optus phone. The signal would drop out completely for about 15% of the way and the rest it was only 3G. Not worth it. Back to the radio streaming….

  2. You’d also find that the fact that most mobile data packages only give you a hand full of gigs a month to use that the number of days you could stream while commuting each month without running out of data would not actually be that many. When I used to commute by trains over two hours each way to and from work (thankfully a move last year got that down to 15 minutes!) I would have to budget the mobile internet used and bring my own media to watch shows on USB.

  3. Secret Squïrrel

    “The prominent peaks of usage at the start and end of the traditional work day…”
    If you look at when the upward trends start, it’s more closely aligned to the start and end of the traditional schoolday.

    The graph is fairly meaningless without actual numbers. It claims that the jump from 3pm to 5pm represents an 87% increase but if you measure it, it’s actually closer to 50%.

    I think this is more about Presto pretending that “commutertainment” is a thing and trying to normalise it by saying, “Hey, look – everybody’s doing it”. It doesn’t change the fact that most people still do most of their streaming in the hour or two before going to sleep.

    Think I’ll stick with computertainment thanks.

  4. Or alternatively, streaming numbers rise as people stop sleeping from 5am and fall between 7-9am which are the peak hours for commuting. They rise steadily from morning tea time, with a slight lull after lunch, till 5pm. When they fall as people commute home and have dinner. The 2nd biggest rise is from 3-5pm when kids and tradies start getting home.

    Most viewing is between 7-10pm rising as the networks offer less and less interesting stuff. Then fall steeply as people go to bed.

    Given that 90% of people commute by car, you’d certainly hope that commuting isn’t driving video streaming!

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