Streaming on mobile, it’s all about the commute.
Streaming on your mobile? You probably do it most going to and from work.
What time of day are you streaming via your mobile phone?
According to new data released by Presto, there are significant lifts during morning and afternoon commute periods.
It found numbers begin to rise around 6:00am, peaking at 7:00am before tapering off as the work day begins. The evening time peaks between 5:00pm and 6:00pm then slows around dinner time before increasing to spike at 9:00pm during ‘normal’ viewing hours, where it more closely matches viewing via fixed internet access.
However Presto has not revealed specific numbers, with a graph neglecting to identify how many subscribers are using mobile.
Shaun James, Presto TV CEO, said, “From the data we are seeing, it’s clear our customers are extremely comfortable using their mobile devices to access Presto to continue watching their favourite TV shows and movies.
“The prominent peaks of usage at the start and end of the traditional work day are definitely pointing to a trend in ‘commutertainment’ where people are taking their streamed entertainment with them in greater and greater numbers.
“It’s proving the point that people want to take Presto with them and continue watching the shows and movies they may have started streaming in the home on more traditional broadband networks.
“Whether its dramas like The Walking Dead, Mr. Robot or Wentworth; or comedies like Entourage, Modern Family and Parks and Recreation, we are seeing Presto customers consuming a diverse range of content outside of the home using mobile network plans.”
Meanwhile Presto has also announced seasons 1-7 of The Big Bang Theory begin Tuesday December 1, following Seven’s recent acquisition.