First ratings figures are in for TV’s newest multichannels.
Nine’s Life channel drew a 2.3% share on Sunday -much better than GEM’s 1.2% for the same day.
SBS channel Food Network, which hsd been on air a week longer, pulled 1.3% on Sunday. That helped lift its network audience to 8.1%.
Similarly Nine’s audience rose to 36.4%. If it can do similarly every night it would make things tougher for Seven to top the ratings, and would likely lift their share of the ad market too.
Yesterday The Australian speculated Seven was mulling another channel, either in lifestyle or food,for January. TEN will also need to rethink its offering if their rivals have an extra channel. Might be time to draw on the library of new shareholder Foxtel and screen some archival content.