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The Family Law to premiere on Facebook

Upcoming SBS comedy will be available for online viewing from Friday.

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Upcoming SBS comedy series The Family Law is to premiere on Facebook on Friday ahead of its SBS broadcast next week.

 

The first episode of the Matchbox Pictures series will be available for viewing for the weekend only from 5pm Friday 8 January – midnight Sunday 10 January.

Based on Benjamin Law’s family, it premieres on SBS at 8:30pm Thursday 14 January.

While other TV shows such as Puberty Blues and The X Factor have enjoyed premieres online, The Family Law becomes the first to get Facebook’s official backing.

SBS Director of TV & Online Content Marshall Heald said, “As audiences move more freely between platforms and devices, we as a broadcaster have to move with them. We are constantly looking for new and innovative ways to bring SBS content to all Australians, and Facebook offers such a unique one-to-one viewing experience. The Family Law is one of SBS’s most hotly anticipated programs for 2016, and we’re thrilled to be able to surprise our audience by inviting them to meet The Laws early with this Australian-first Facebook premiere.”

Jason Juma-Ross, Facebook’s Australian Head of Technology, Entertainment and Communications said, “Facebook is fast becoming the place where people discover new video content. Eleven million Australians visit Facebook each day, 91% of these via a mobile phone. We are excited to be partnering with SBS on this first look event and to enable The Family Law to be shown on demand to the broad Facebook audience.”

All new six-part series The Family Law is based on Benjamin Law’s hit memoir of the same name. Through the eyes of 14-year-old Benjamin, and set over the course of a long, hot, Queensland summer, this is a show about sabotaged expectations, growing pains, finding your place in the world, and the strange embarrassment we feel towards the people we’re supposed to love the most: our family.

10 Responses

  1. The trailer looks terrible. If a network is going to advertise something as a comedy, then it needs to be actually funny. This show looks more like a domestic melodrama than a comedy. There’s nothing wrong with domestic melodrama, unless you’re trying to write a comedy. Let’s hope I’m proven wrong – last year was abysmal for comedy, so hopefully this year will be better.

  2. Facebook really? Is it available to the general public on facebook or do you require a facebook account and be logged it to watch it?

    If your going to put an online premier of a tv show than it needs to be unrestricted. I’m looking at you tenplay who requires a login just to watch a show a few days in advance.

  3. Hello David (and Happy Birthday TVT),

    Have you been able to preview this program? I keep seeing the ads on SBS and it looks for all the world like a children’s program better suited to afternoon viewing; certainly not 8:30 prime time.

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