Seven has won the first week of the ratings year with an impressive margin of nearly 6% over Nine.
Seven’s local content including My Kitchen Rules, Molly and Wanted have helped to a 32.2% share over Nine’s 26.5%. But Nine’s debut of Here Comes the Habib! also enjoyed a great launch.
Another battle is set to play out between ABC and TEN with the public broadcaster securing third place, buoyed by more locally scripted content from The Doctor Blake Mysteries.
Best brands for each network were:
Seven: My Kitchen Rules (Tues: 1.88m), Molly (1.79m), Wanted (1.18m) and Seven News: Anita Cobby special (1.11m).
Nine: Here Come the Habibs! (1.26m), Nine News (Sun: 974,000), Australia’s Got Talent (879,000) and A Current Affair (807,000).
ABC: Doc Martin (1.00m), The Doctor Blake Mysteries (922,000), ABC News (Sun: 877,000) and Death in Paradise (861,000)
TEN: I’m A Celebrity Get Me Out of Here (Thurs: 794,000), The X-Files (571,000), The Project (7pm: 550,000) and Family Feud (Simulcast: 517,000).
SBS: Food Safari Fire (314,000), Tony Robinson’s Wild West (306,000), 24 Hours in Emergency (250,000) and Coasts of Ireland (234,000).
7mate / ABC2: 3.1
9Life / GEM / ONE: 2.3
ABC News 24: 1.5
SBS 2: 0.9
SBS Food Network: 0.8
Seven led in key demos 16-39, 18-49 and 25-54.
Seven won Sunday, Monday, Tuesday, Wednesday and Friday. Nine took Thursday and Saturday. ABC bettered TEN on Sunday, Monday, Friday and Saturday.
Seven ranked first in all 5 metro cities.