7flix soft but Seven wins another week

2016-03-06_2359

Last week’s launch of 7flix has had a modest start for Seven, averaging a 1.6% share, equal to ABC News 24.

While some viewers have welcomed the new multichannel, social media has notched up considerable complaints from viewers unable to access it, including regional viewers, Foxtel subscribers and those with MPEG2 compatible TVs.

In its first week the channel proved best on Saturday (2.5%), Friday (2.4%) and Sunday (2.3%) -all nights with more film than TV titles. But it’s early days and Seven will be learning much about positioning the channel.

It added to another winning week for Seven network, a full 5% ahead of Nine -the fourth week in a row.

Network:
Seven: 31.5
Nine: 26.5
ABC: 18.6
TEN: 17.3
SBS: 6.1

Primary channel:
Seven: 23.0
Nine: 17.8
ABC: 13.3
TEN: 12.7
SBS: 4.2

Best brands this week were:

Seven: My Kitchen Rules (Tues: 1.5m), Seven News (Sun: 1.06m), Sunday Night (937,000) and Downton Abbey (813,000).

Nine: Nine News (951,000), Here Come the Habibs! (796,000), The Big Bang Theory (792,000) and 60 Minutes (780,000).

ABC: Doc Martin (1.00m), Death in Paradise (915,000), The Doctor Blake Mysteries (858,000) and Australian Story (799,000).

TEN: I’m A Celebrity Get Me Out of Here (Elimination: 723,000), Modern Family (606,000), The X-Files (543,000) and NCIS (538,000).

SBS: Insight (317,000), Great Continental Railways (260,000), 24 Hours in Emergency (259,000) and Food Safari Fire (241,000).

Multichannels:
GO!: 4.2
7TWO: 3.7
7mate: 3.2
ABC2: 3.1
ONE: 2.6
9Life: 2.3
GEM: 2.2
ELEVEN: 2.0
7flix / ABC News 24: 1.6
SBS 2: 0.9
SBS Food Network: 0.8
ABC3: 0.6
NITV: 0.1

Seven topped the demos 16-39, 18-49 and 25-54.

Seven won Sunday, Monday, Tuesday, Wednesday and Saturday. Nine scored Thursday and Friday. ABC bettered TEN on Sunday, Monday, Friday and Saturday.

Seven won all 5 metro cities, but only won Sydney by a narrow 0.2% share over Nine.

2 Comments:

  1. Is 7flix available on cable Foxtel? all it says here is Foxtel satellite subscribers are unable to access it.