A survey of 2000 subscription TV users has rated Netflix ahead of Foxtel in 3 of 5 categories.
Netflix scored 5 stars in Overall Satisfaction, Value for Money and Ease of Sign Up, while Foxtel scored 5 in Range of Content and New Release Availability.
Stan drew 4 stars in Overall Satisfaction, Value for Money and Ease of Sign Up. Presto could not manage more than 3 stars.
“It seems that everyone has been talking about Netflix over the last 12 months – if you don’t have the service yourself, you probably know someone who does,” head of Canstar Blue, Megan Doyle told Fairfax.
“There’s definitely a bit of halo effect with Netflix,” she says of the survey results. “I’m a bit surprised it performed so well in terms of value for money but it seems it can’t do anything wrong. Its branding is amazing.”
A Foxtel spokesman says, “In the first half of this financial year, just after the new SVOD services launched, Foxtel grew its customer base by 8.1 per cent compared to the same period in the previous year.”
While those numbers are understood to include Presto, Foxtel’s churn declined from 11.4 per cent to 10.2 per cent.