7flix is amending its schedule again, with more US series in place of movies.
Criminal Minds repeats will now air at 8:30pm, 9:30pm and 10:30pm Thursday. The change follows Grey’s Anatomy at 8:30pm Mondays, despite the channel launching with a promise of 8:30 movies every night of the week.
“From the very beginning, the promos for 7flix featured movie content and US dramas/comedies,” a Seven spokesperson said.
“We launched with 8.30 movies every night, but the plan was always to introduce US drama into the primetime schedule – which we’d done within the first month as you know.”
The launch of any new channel is likely to be subject to programming changes as it beds in, but 7flix has had a modest launch, last week averaging 1.5% share. The challenge will be to build an audience whilst it sticks to its channel brand of movies.
“7flix remains on brand as a place to view movies you love and great US drama,” said the spokesperson.