Seven wins total people, Nine nabs demos.

2016-08-28_2053

The first post-Olympics week proved to be a lot tighter than it really should have been, namely due to the battle between Zumbo’s Just Desserts and The Block.

While the Seven show launched well, it began to diminish, while The Block stayed healthy throughout. TEN’s Australian Survivor is not yet a serious contender in the three way-battle despite good fan reaction.

In the end Seven won but Nine’s primary channel nearly took it down.

Network:
Seven: 29.5
Nine: 27.6
TEN: 18.5
ABC: 17.7
SBS: 6.7

Primary channel:
Seven: 20.0
Nine: 19.5
TEN: 12.9
ABC: 12.2
SBS: 4.9

Multichannels:
7TWO / 7mate / GO!: 3.6
ABC2: 3.4
ONE: 3.0
ELEVEN / GEM: 2.6
7flix: 2.2
9Life: 1.9
ABC News 24: 1.4
SBS 2 / SBS Food Network: 0.8
ABC3: 0.7
NITV: 0.2

Nine also won the demos 16-39, 18-49 and 25-54, a good outcome for a post-Olympics week.

TEN also did dire business on Saturday when it could not manage 100,000 viewers after 7:45pm and a measly 5.1% primary channel share.

Best brands last week were:

Seven: Seven News (Sun: 1.39m), Zumbo’s Just Desserts (Mon: 1.08m), 800 Words (877,000) and Olympics (Day 15: In Rio Today: 755,000).

Nine: Nine News (Sun: 1.16m), The Block (Sun: 1.08m), 60 Minutes (930,000) and A Current Affair (831,000).

TEN: The Bachelor (Wed: 853,000), Have You Been Paying Attention? (843,000), Australian Survivor (Tribal Council: 786,000), The Project (7pm: 676,000).

ABC: Gruen (924,000), Australian Story (840,000), Anh’s Brush with Fame (809,000), ABC News (Sun: 767,000) and Catalyst (738,000).

SBS: Great Wall of China: The Hidden Story (477,000), Royals Who Rescued the Monarchy (362,000), Great American Railroad Journeys (285,000) and Insight (276,000).

Seven won Sunday Monday, Tuesday, Friday and Saturday. Nine scored Wednesday and Thursday. ABC bettered TEN on Tuesday and Saturday.

Seven won Melbourne, Adelaide and Perth. Nine was victorious in Sydney and Brisbane.

2 Comments:

  1. Question: Why do you group competing multichannel together? For example, above you’ve put 7mate, 7two and 9GO! together to get 3.6℅ but one of those is not like the others… If separated, then it would be more representative.
    If at all, the multichannels from their respective parent channels should be grouped (all the 7s, 9s, etc. together) and not randomly clustered so that the most “popular” ones are at the top

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