According to Netflix, mothers and daughters often bond over TV shows, with 59% saying that post-show discussions are the best part of the bonding experience.
The Netflix Mother-Daughter Survey was conducted online by SurveyMonkey Audience on behalf of Netflix from October 28-November 9, 2016. A sample of 10,143 women aged 18-65 in the US, UK, Canada, Australia, Brazil, Mexico, Spain, France, Italy and Germany were interviewed.
The survey found that in Australia, almost equal portions of mother-daughter relationships fall into the following three groups:
· 35%of respondents know it can be complicated, but they can’t imagine life without each other.
· 34% say they’re two peas in a pod, and are BFFs.
· 31% say they may be polar opposites, but they just want what’s best for each other.
The research comes ahead of the return of Netflix’s ultimate “mother / daughter” reboot, Gilmore Girls, which returns on Friday.
More than half of mother-daughter duos surveyed (59%) report post-show discussions are the best part of sharing a show together. 43% watch TV together at least some of the time already proving that the bonding binge is happening with Australian Mums and Daughters.
Interestingly 1 in 5 Australian woman will use TV over the Christmas period to diffuse tense family situations. Christmas can be a stressful time in any Australian home with this research proving that many Australian women are turning to TV programs to ensure no family fights happen over the silly season.
Turns out, bonding over TV isn’t specific to the Gilmores. 55% of mums and their grown daughters who share an interest in shows say comedy is the best genre to connect overall. This proves that inherently gain our love of particular genres from our mothers.