First Contact lifts SBS

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Confronting reality experiment First Contact helped drive SBS to 10.2% network share last night.

The first episode which sees well-known Australians including David Oldfield, Ian “Dicko” Dickson an Natalie Imbruglia visiting Indigenous communities drew 418,000 viewers for SBS. That was enough to land third in its timeslot during summer non-ratings, behind Ramsay’s Kitchen Nightmares (477,000) and Rick Stein on ABC (424,000).

Another 20,000 watched on an NITV simulcast.

It has also drawn significant press coverage based around the experiences both within the show and from subsequent interviews.

Two more episodes air across tonight and tomorrow night on SBS and NITV with a First Contact reunion conclusion from 9:35pm Thursday.

OzTAM Overnights: Tuesday 29 November 2016

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