SBS struggles, Seven wins Thursday.

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In the same week as their 2017 Upfronts talked up their audience, Thursday was a soft night for SBS. It was unable to rise above 130,000 viewers for Outlander, low by even their own standards.

Normally a strong night for food titles, Peter Kuruvita’s Coastal Kitchen struggled on 123,000 viewers.

But it was a low Thursday across the board with Home and Away (668,000) the top entertainment title of the night. Even a new Big Bang on Nine had to settle for 655,000 viewers.

Things were quiet at TEN too, under 500,000, with The Project best in show.

Doctor Foster debuted with 493,000 for ABC, second to Australia’s Cheapest Weddings on 538,000.

Seven network won Thursday with 30.5% then Nine 27.5%, TEN 18.4%, ABC 17.9% and SBS 5.7%.

Seven News was #1 with 889,000 / 865,000 for Seven then Home and Away (668,000), Australia’s Cheapest Weddings (538,000 / 461,000) and The Chase (519,000 / 329,000).

Nine News (849,000 / 833,000) led for Nine then A Current Affair (673,000), The Big Bang Theory (660,000 / 655,000), Hot Seat (454,000) and David Blaine: Beyond Magic (382,000). Adele: Live in London was 264,000.

The Project (459,000 / 355,000) was best for TEN. TEN Eyewitness News drew 413,000, Law and Order: SVU was 403,000 / 336,000 and David Attenborough’s Natural Curiosities was 400,000 / 394,000.

ABC News (731,000), 7:30 (614,000), Doctor Foster (493,000), Silvia’s Italian Table (482,000) and Kevin McCloud’s Escape to the Wild (317,000) comprised ABC’s night.

On SBS it was Outlander (130,000), Peter Kuruvita’s Coastal Kitchen (123,000), SBS World News (112,000), Heston’s Great British Foods (108,000) and My Restaurant in India (104,000).

7TWO’s Father Brown (237,000) led on multichannels.

OzTAM Overnights: Thursday 17 November 2016

9 Comments:

  1. You have to remember that Outlander is a repeat. And that most viewers/fans have moved heaven and earth to get it via streaming or box sets before now. It is great that it is now picking up 130,000 of newbies.

  2. With overnight audience figures like that, during a ratings period, on a weekday, I think the headline should be ‘Broadcast TV struggles’. This week there have only been 2 nights with any overnights above 1M.

    If I was a marketing manager I know where I wouldn’t be allocating my budget.

  3. Just as a matter of interest, what numbers did Survivor get on Go last year? I know I am not getting anywhere but is cheeses me off no end that 9 thinks it is just fine to start it at 10:50PM

  4. SBS have totally screwed Thursday nights. You never know what you are going to get. They need to go back to putting the first run Australian content on at 8pm, and the British shows on at 830.

  5. If you missed Dr Foster….you really missed out…catch up on Iview…you wont be sorry……Well it got me…*G*…
    I also watched Adele again….

    • Secret Squïrrel

      I thought it was good enough for a Thu night altho’ I found that the main character wasn’t portrayed very sympathetically and was a bit unlikable. Some of her actions didn’t really ring true either.

      The timing of the show worked well for me with Outlander on SBS. (It’s been a while since I watched 2 hours straight on FTA). I’m interested to see how it develops from here so I’ll be watching next week.

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