Wealthy to rough it for Filthy Rich and Homeless

Blackfella Films series will see the wealthy swap their lives for 10 days living on the streets.


More details have been released on Filthy Rich and Homeless, coming to SBS next year.

The UK format by Love Production’s distributed by BBC Worldwide, will be produced in Australia by Blackfella Films (Redfern Now, First Contact, Deep Water) as three hour-long episodes. It has previously been licensed to Holland. Another format, Famous, Rich and Homeless, has been licensed to Germany, Holland and Spain with celebrities experiencing life on the streets.

SBS Director of TV and Online Content, Marshall Heald, said: “SBS is pleased to welcome back celebrated journalistic talent Indira Naidoo to present this challenging documentary series that shines a light on the issue of homelessness in Australia, something new migrants, refugees and Indigneous Australians are particularly vulnerable to. With the purpose of shaking off misconceptions of poverty and provoking a national debate, this series aims to encourage conversation and ultimately bringing about much-needed change for a part of our society often overlooked or ignored.”

Jacob Hickey, Head of Factual at Blackfella Films said: “At Blackfella Films we wanted to build on the successful factual series that we’ve made in recent years and tackle another of the big social issues this country faces. There are more than 100,000 homeless people in Australia and we hope that this series provokes a discussion about an issue that affects so many and yet often fails to register in the public discourse.”

Format Sales Manager at BBC Worldwide, Sam Stacey, said of the programme: “With compelling content and an aim to challenge prejudices and shift perceptions, SBS is the perfect channel for this programme. We’re excited to see this format come to life in Australia.”

With the gap between the haves and the have-nots ever widening, and attitudes hardening, the programme will take five wealthy Australians and swap their privileged lives for 10 days and nights immersed in the confronting world of homelessness. Presenter Indira Naidoo and expert Dr Catherine Robinson will be their guides as they discover what life is like for the nation’s growing homeless population.

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