L to R: Hugh Marks, Paul Anderson, Peter Tonagh, Tim Worner.
Commercial network CEOs from Nine, TEN, Foxtel and Seven made a rare joint appearance in Sydney yesterday to talk about the Future of Television.
Organised by industry marketing group ThinkTV the four met at Doltone House, Jones Bay Wharf and challenges other media to be as accountable, in a direct fire at Facebook.
“I find it almost inconceivable that somebody can be out by 55% and there’s not outrage across the industry,”Foxtel’s Peter Tonagh said. “If our measurement systems were out by 55% I think we would be hammered.”
Seven West Media boss Tim Worner added that if TV networks misreported to such an extent, media buyers and marketers “would kill us”.
But Worner also acknowledged that TV had been “a bit off’ recently.
“The last couple of years, TV shows, I just don’t reckon we’ve been at our best as an industry. I just feel as though we didn’t smack it out of the park,” he said.
“Over the last three decades, there have been periods we’ve gone through that have been fantastic, periods where we’ve seen big shows come to television that have captured the public’s imagination and big audiences have followed.
“I don’t think that we have challenged ourselves enough in terms of what we’re putting on the screen and I think that’s started to happen, I know it has at our shop.”
ThinkTV launches a new commercial today which shows the power of TV to build brands in the minds of consumers.