Netflix has decided to dispense with its star ratings system in favour of a Thumbs Up or Thumbs Down system.
“A thumbs-up tells Netflix that you like something and want to see similar suggestions. A thumbs-down lets us know you aren’t interested in watching that title and we should stop suggesting it to you. You can still search for it, but we’ve heard what you were trying to tell us — you aren’t a fan — and it will no longer show up on your homepage,” it said in a statement.
“In either case, using thumbs helps us learn even more about your unique tastes so we can do a better job suggesting stories we think you’ll love.
“The star rating you see next to each title is being replaced with a personalised % Match score. This score is a prediction of what Netflix thinks you may enjoy watching, based on your own unique tastes. The % Match is based solely on our algorithms analysing your individual viewing habits and behaviour — it is not a measure of overall popularity across the service.”