Seven-hosted Racing.com has signed a seven year deal with Thoroughbred Racing South Australia from August 1st.
Racing.com will also sublicense South Australian thoroughbred rights to Sky Racing and live streaming the digital platforms of wagering operators.
Frances Nelson QC, TRSA Chair, said “The agreement reached with Racing.com and their sublicense to Sky Racing ensures that South Australian racing will not only continue to be screened on the channels provided by Sky, but also make our racing available via the free-to-air platforms that Seven West Media and Racing.com can provide.
“It will allow our industry to be more thoroughly showcased via the Racing.com programs, which provides great exposure for all clubs and participants.
“It will allow us to promote our industry at a level that would not be possible without the involvement of Seven West Media and the access to the free-to-air channels that this agreement provides.”
Announcements will be made in the coming weeks regarding talent and programming.
Andy Kay, General Manager Seven Adelaide, said, “Seven has a long-standing relationship with Thoroughbred Racing South Australia.
“The new partnership between Racing.com and Thoroughbred Racing South Australia further strengthens this relationship and we are looking forward to Racing.com taking racing in South Australia to audiences around the country for free.”
Racing.com is a joint venture between Seven West Media and Racing Victoria.