Multichannel Survey: 9GO!, 9GEM, 9Life.

The final Multichannel survey looks at Nine’s three channels.

9GO!, targeting kids and viewers aged 16-39, claims to be the #1 multichannel in Total People.

9GEM features a mix of international Comedy, Drama, Factual Entertainment and Movies while 9Life is the leading lifestyle channel.

9GO!

BRAND IDENTITY: 9GO! is a youth orientated channel targeting all audiences under the age of 40 with a mix of Movies, Comedy, Reality, General Entertainment, Animation and Drama.

TARGET DEMOGRAPHIC: People 16-39 and Kids.

RATINGS / PERFORMANCE RESULTS: 9GO! is the No.1 multichannel for 2017 to date with Total People, People 18-49, People 16-39 and GB+CH. 9GO! is also the No.1 multichannel for all people under 40.

KEY FIRST RUN TITLES: Survivor: Game Changers, The Middle, BattleBots, Science of Stupid, Auction Hunters, Police Ten 7, Airplane Repo, The Regular Show, Adventure Time, Car SOS, Street Outlaws, Rick and Morty, Uncle Grandpa, We Bare Bears.

UPCOMING FIRST RUN TITLES: Survivor: Heroes vs Healers vs Hustlers, The Middle, Mom, Kevin Can Wait, 2 Broke Girls, Regular Show, Adventure Time, Ben 10, Steven Universe, Tattoo Fixers, Lip Sync Battle, Jail: Big Texas, Supercar Mega Build, Million Dollar Car Hunters.

RECENT SUCCESS STORIES: 9GO! has returned to the No.1 position with Total People for 2017 thus far whilst maintaining its position within its core targets.

FIRST-RUN AUSTRALIAN CONTENT: Hi-5, Kids’ WB, Meet the Hockers, Outback Wrangler.

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: Minimal catch up content, some shows where demographically applicable.

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD playout where applicable etc.) Did not respond.

PLANS OR INTENT TO CHANGE PLAYOUT, INTRODUCE NEW CHANNELS: Did not respond.

9GEM

BRAND IDENTITY: 9GEM is the home of classic UK Comedy and Drama, New US Drama, Factual Entertainment and classic Movies. In 2017 9GEM became the new home of Australian Netball, led by the launch of the new domestic Suncorp Super Netball league.

TARGET DEMOGRAPHIC: People 55+

RATINGS / PERFORMANCE RESULTS: 9GEM has increased its commercial share within its target demographic of People 55+ by over half a point year on year for 2017 to date.

KEY FIRST RUN TITLES: Suncorp Super Netball, Fast5 World Series, Rizzoli & Isles, Major Crimes, Murder in the First, Weird Wonders of The World, Who Do You Think You Are (US), Medical Mysteries, Secret Dealers, What’s Your Emergency, The Suspicions of Mr Whicher.

UPCOMING FIRST RUN TITLES: Weather Gone Viral, Cops UK: Body Cam Squad, Stop Search Seize, See No Evil, Weather Top Ten, Nature’s Miracle Orphans, Earths Great Seasons, Life in The Air, Natural Born Hustlers, Trauma Investigators, The Innocence Network, Extreme Weather: The Survivors, Shetland.

RECENT SUCCESS STORIES: The premiere of The Suspicions of Mr Whicher averaged 233,000 viewers across the 5 City Metro with Total People.

FIRST-RUN AUSTRALIAN CONTENT: Suncorp Super Netball, Fast5 World Series

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: Minimal catch up content, some shows where demographically applicable.

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD playout where applicable etc.) Did not respond.

PLANS OR INTENT TO CHANGE PLAYOUT, INTRODUCE NEW CHANNELS: Did not respond.

9LIFE

BRAND IDENTITY: 9LIFE delivers the very best in lifestyle and reality television content sourced from around the world.

TARGET DEMOGRAPHIC: Women 18-54

RATINGS / PERFORMANCE RESULTS: 9LIFE is the No.2 commercial multichannel with Women 18-54 and GB + Child.

KEY FIRST RUN TITLES: The Bachelor/Bachelorette US, Love Island UK, Keeping Up With The Kardashians, The Real Housewives of Beverly Hills, The Real Housewives of New York, Vanderpump Rules, Hollywood Medium with Tyler Henry, Mom’s A Medium, Listed Sisters, Big Rich Texas, Below Deck, Dance Moms, Hunting Vintage, Vintage Flip, Island Hunters, Fixer Upper, Flip or Flop, Zombie House Flipping, Masters of Flip, House Hunters Franchise, Million Dollar Listing LA, Million Dollar Listing NY and Million Dollar Listing Miami, Tiny House, Big Living, Tiny House Hunters.

UPCOMING FIRST RUN TITLES: The Bachelor US, Wags, Wags Miami, The Real Housewives of Cheshire, Ladies of London, Flip or Flop Vegas, Flip or Flop Atlanta, Fixer Upper: Behind the Design, Beach Hunters, Masters of Flip, Worst to First, Wife Swap, Come Dine With Me: Couples, Dash Dolls, Million Dollar Listing San Francisco, Extreme Cheapskates, Botched by Nature.

RECENT SUCCESS STORIES: Sunday night Flipping programming continues as the most popular series on 9LIFE with Fixer Upper (225,000 viewers), Masters of Flip (201,000 viewers) and Flip or Flop (177,000 viewers) leading the way. Love Island UK Series 3 has been a great addition to late night 9LIFE and has already seen nearly 10 million minutes streamed on 9NOW over only the first 15 episodes.

FIRST-RUN AUSTRALIAN CONTENT: Luxury Homes Revealed, Ready Set Reno, The Road to Miss Universe Australia, Delish

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: Some replay of appropriate lifestyle programs in both daytime and late night.

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD playout where applicable etc.) Did not respond.

PLANS OR INTENT TO CHANGE PLAYOUT, INTRODUCE NEW CHANNELS: Did not respond.

3 Comments:

  1. 7Two use to target 55+ (most think it still does), interesting to see 9Gem solely targeting that now.

    Whilst 9Gem seems to perform disappointingly, it does have its good nights (i.e.) popular / classic movies.

    On the other hand, 9Go! is back in front as the #1 multi-channel (pipping 7Two by 0.1% thus far), with 7Two down a little on last year.

    9Life seems to be flaking off a bit lately.

    Nine’s multi-channel’s may not be as powerful as Seven’s, but when one does well… It usually does very well.

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