Star, Tyrant test multichannel patience.
If you don't build it, it's pretty clear they won't come...
More rapid changes to TEN’s multichannels shows there is little patience in letting shows find their audience.
Take Star for example, Lee Daniel’s newest music drama.
It premiered in March but was yanked after one episode.
It then inexplicably knocked Empire out its Thursday night slot mid-season. That lasted another week. Now it is out for Sex and the City replays. That makes 2 Daniels gazumped in one fell swoop.
Meanwhile Tyrant was due to return last Tuesday. But just a day before an amendment show it was out for a repeat of COPS. So far there is no sign of its return.
While nobody expects a show to remain in schedule with a tiny audience, multichannels are supposed to be about niche audiences. Given there is negligible (or in some cases, none) promotion for many of the shows, the best way to build a crowd is with sustained slots to allow for word of mouth.
That’s something TEN has demonstrated well with Have You Been Paying Attention? and The Project.
Less kneejerk programming, please?
TEN has been contacted for comment.