TEN roadblocks Survivor across 3 channels
Reality show hopes to outwit, outplay & outlast across TEN, ELEVEN and ONE....
TEN is screening Australian Survivor across three channels tomorrow.
It will air simultaneously at 7:30pm on TEN, ELEVEN and ONE.
Whilst TEN may argue it is to bring the show to as many viewers as possible, it will also enable the show to merge its ratings into a single figure, against The Block and Hell’s Kitchen Australia.
OzTAM allows for merging of multichannel numbers where a show is simulcast, something it did for over two years with Family Feud. In the end it increased its network share by offering 3 alternatives at the same time, rather than 1.
Whilst Australian Survivor is enjoying good fan feedback, its ratings are not so flash, failing to fire with older viewers. On Monday TEN Chief Content Officer, Beverley McGarvey, said: “We are pleased with how Australian Survivor launched last night, given the heavy competition. It is a great show, with extraordinary contestants, drama and challenges. Australian Survivor dominated social media last night and we are confident viewers will engage with the show – across all platforms – as the new season unfolds.”
Who knew all platforms meant ELEVEN and ONE too?