Seven’s catch-up site PLUS7 will be replaced by 7plus in November.
The new platform is promising “anywhere, anytime” entertainment with premium, binge and personalised delivery.
“7plus combines the country’s best entertainment programming and simulcasts of Seven’s premium live sporting events, with superior targeting and accountability to drive results.
“Over the top viewing of premium, long form content with a lean-in viewing experience and targeted user base… that’s 7plus.”
7plus will be fully owned by Seven West Media, contrasting with the joint venture PLUS7, shared with Yahoo.
In June Verizon completed its acquisition of Yahoo Inc., to be rebranded as Oath.
Seven registered the 7plus name back in 2009 along with PLUS7 and 7TWO.