18 months ago BBC3 moved from being a broadcast channel drawing 20 per cent of 16 to 34-year-olds each week to an online only model.
It now attracts 8.% of the same demographic as it shoots for 10% by 2020.
“BBC3 moved online 18 months ago and at the time I said the transition would be a marathon not a sprint as we learnt and adapted our behaviour to ensure we reach young audiences wherever they are,” says BBC3 controller Damian Kavanagh.
“Looking back I feel an enormous sense of pride about what the BBC3 team and all the creative talent who work with us have achieved. We’ve more than doubled our total brand reach and seen phenomenal growth on social platforms producing original content with true public purpose.”
The figure includes viewing via platforms such as Facebook but only took accounted for “engaged reach” – meaning people had to comment, like or share BBC3 content.
BBC3 hits include Thirteen, People Just Do Nothing, Fleabag, Murdered for Being Different and Murdered by My Boyfriend.
Source: Radio Times