BBC3 boss hails switch to online a success

18 months ago BBC3 moved from being a broadcast channel drawing 20 per cent of 16 to 34-year-olds each week to an online only model.

It now attracts 8.% of the same demographic as it shoots for 10% by 2020.

“BBC3 moved online 18 months ago and at the time I said the transition would be a marathon not a sprint as we learnt and adapted our behaviour to ensure we reach young audiences wherever they are,” says BBC3 controller Damian Kavanagh.

“Looking back I feel an enormous sense of pride about what the BBC3 team and all the creative talent who work with us have achieved. We’ve more than doubled our total brand reach and seen phenomenal growth on social platforms producing original content with true public purpose.”

The figure includes viewing via platforms such as Facebook but only took accounted for “engaged reach” – meaning people had to comment, like or share BBC3 content.

BBC3 hits include Thirteen, People Just Do Nothing, Fleabag, Murdered for Being Different and Murdered by My Boyfriend.

Source: Radio Times

7 Comments:

  1. jezza the first original one

    So the BBC3 has lost over half its audience share and its a success. I know the beeb is a huge fan of North Korea, so I guess they have embraced the same level of BS

  2. I predict that in the not too distant future all media will be solely on the Internet. The NBN Mk5 will finally exceed it’s 2006 vision and bacon will fly to us on Amazon fulfillment drones. We have the technology but the Luddites are in charge.

    • Conroy and Rudd weren’t Luddites, they tried to build a 100MBs network for $3.6b quickly, they were just politicians and idiots so they totally screwed it up. The technology is fine, its the politics and economics that are the problem. All media is on the internet but it hasn’t yet disappeared from traditional distribution. It makes sense to have a limited set of stuff to search and that lots of people can watch at the same time and you can get more people watching that way. Niche stuff though will disappear first.

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