Media Reform package passed

Final amendments to the Federal Government’s broadcast and media reform package passed through Parliament today, paving the way for sweeping changes to the broadcast industry.

The package includes:

• Abolishing broadcasting licence fees and datacasting charges.
• Applying a fee for the spectrum that broadcasters use at a level more reflective of the current media landscape.
• Further restrictions on gambling advertising in live sporting events across all platforms.
• Amending the anti-siphoning scheme and list.
• Repealing the two out of three and 75% audience reach media ownership rules.
• A broad ranging and comprehensive review of Australian and children’s content.
• Funding to support the broadcasting of women’s and niche sports.

But it was not without some controversy, including cross-benchers agreeing to a neutrality review of ABC and SBS.

Nine CEO Hugh Marks said, “The passing of these long-awaited media reforms is a significant achievement by the Government which will help Australian media companies compete against the might of the international tech giants.

“Nine in particular supports the ABC and SBS competitive neutrality review. In an increasingly competitive landscape that is undergoing massive change it is important that the Charter of Government-funded agencies is fit for purpose for the needs of today’s audiences and the Australian landscape. There must be an appropriate balance in the system between public and private broadcasting in this new landscape.

“These new laws will help to ensure the financial sustainability of many local players and will assist Nine in being able to continue investing in Australian content for local audiences.”