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Media Bites offshoot draws in younger viewers

Media Bites is much cheekier than the grown-up broadcast version, and it's working with social media.

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Media Watch has been extending its audience reach thanks to its Media Bites videos, added online every Thursday.

Since its launch the show, with a much cheekier Paul Barry, is drawing in younger eyeballs through social media.

Running two or three minutes, the show is made in two days, scripted and shot on Wednesdays, with graphics & editing on Thursdays.

“We knew when we launched Media Bites we had a solid show — something short, sharp and unique that engaged with audiences,” writes producer Anna Klauzner.

“But we’ve been quite excited by the response.

“We’ve built a solid social media audience with hundreds of thousands of Facebook views every week and people are genuinely engaged, commenting and reflecting on the issues.

“The bulk of our audience is 25-44-year-olds and we’ve noticed that since we launched Media Bites, Media Watch has seen growth in its younger demographic.”

You can read more on making Media Bites here.

3 Responses

  1. Internet viewer demographics? When it comes to the Internet I have multiple personality disorder. I also wouldn’t put my trust in the honesty of social media users. Is that a 25yo using Maccas WiFi? Does your ISP know your real DOB? Doesn’t everyone delete their cookies and reboot their modem everyday?
    I watch Media Bites on an anonymous TV.

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