TEN: “We were pinching ourselves” over CBS conversations
Paul Anderson says CBS execs focussed on content, content, content has renewed confidence at TEN.
With CBS due to finalise its ownership of TEN this week, CEO Paul Anderson says he was buoyed by conversations with US execs, with particular reference to the shift from previous climate.
Speaking at the Screen Forever conference yesterday he said, “We had a bunch of them out here, maybe 3 weeks ago, and halfway through the week we were pinching ourselves with the change in dynamic with conversations about content, how we drive audiences with content, and we monetise the content with the viewers.
“Being able to tap into that experience and financial backing is probably the single-biggest thing that gives us confidence to the future.”
Anderson acknowledged the support of staff and advertisers through the administration process, but he also noted that CBS’ hefty finances would not mean irresponsible spending.
“We’re not sitting here saying ‘Well, these guys have got massively deep pockets, so we can just go out and splash money around,'” he assured. “That’s just not how things work in real life and it’s just not in TEN’s DNA either.
“At the end of the day, TEN has to stand on its own two feet and it has to make a profit and a return for CBS, first and foremost.”