Netflix will launch its first local production from the Middle East, comedy special Adel Karam: Live from Beirut, globally next week.
The streaming giant this week announced it has signed an agreement with Dubai-based pay-TV OSN for subscribers to access Netflix content across the Middle East & North Africa.
In this special, where Adel goes back to his hometown to appear at Beirut’s renowned Casino du Liban for the first time, he will tackle everything from relationships to social issues that most Arabs face everyday with his distinctly local blend of smart, sarcastic humor.
With his unique and edgy style, Adel will talk from personal experience about how Lebanese people love kissing each other, their passion for food, hospital classifications, marriage advice and much more.
With its rapidly growing stand-up comedy special slate, Adel now joins notable comedy stars such as Gad Elmaleh, Jack Whitehall and Dieter Nuhr in Netflix’s effort to bring great international talent to its global audience.
OSN, the Middle East and North Africa region’s leading entertainment network, has signed the first partnership deal in the region with Netflix – the world’s leading internet entertainment service – marking a bold first step for industry collaboration and integration.
The partnership comes amid a shifting global media landscape that sees demand for relevant and exclusive content across multiple platforms continue to grow; and soon OSN customers will be able to access Netflix’s amazing content library via a new OSN Box that will be launched towards the end of the second quarter. Plus, customers will also have the flexibility to pay for their Netflix subscription via one consolidated OSN bill.
With an emphasis on delivering great value, the customer-first partnership brings Netflix’s entertainment catalogue to OSN screens across the region, cementing Netflix and OSN’s drive to offer something for everyone, on demand, anywhere and anytime.
Martin Stewart, CEO, OSN said: “The future of the entertainment industry in the MENA region will be shaped by providers who offer value and choice at every turn, and through this groundbreaking partnership with Netflix, we are demonstrating our customer-centric focus on delivering convenience and flexibility for all.”
Neil Martin, Chief Commercial Officer of OSN added: “The breadth of OSN’s programming portfolio in the region is unbeatable and cemented by long-term partnerships with major international studios such as Disney, HBO, NBC Universal, Fox, and Sony to name a few. Now with the addition of Netflix, OSN continues to ensure entertainment lovers in the region have more choice and easy access to a stellar line-up of unique content via one interface.”
Maria Ferreras, VP Business Development for EMEA at Netflix, said: “With this regional partnership and thanks to hundreds of Netflix’s original titles slated for 2018, OSN’s customers will be able to seamlessly access and enjoy all the best entertainment in one place.”
Thursday March 1 on Netflix.