Seven, Southern Cross renew regional deal.
Extended deal for Tasmania, Darwin, Spencer Gulf, Broken Hill, Central & Eastern Australia & Mt Isa.
- Published by David Knox
- on
- Filed under News
Seven West Media and Southern Cross Austereo have extended their regional television affiliation
agreement for Tasmania, Darwin, Spencer Gulf, Broken Hill, Central & Eastern Australia and
Mt Isa.
The agreement will see SCA continue to broadcast Seven for another three years with an option for each party to extend for a further fourth year.
SCA, which will continue to produce its local news bulletin, will pay Seven an affiliation fee of 50 per cent of its television revenue.
SWM CEO Tim Worner said “This is a great outcome for Seven and SCA. We are confident that, together, we will continue our very successful and long standing relationship and offer a premium viewing experience for audiences and a unique platform for advertisers.”
Welcoming the extension of the agreement, SCA CEO Grant Blackley said “I’m excited SCA is continuing its long term agreement with Seven. Our partnership enables us to deliver a strong line-up of programming, particularly in Tasmania where we enjoy an almost 60% of audience share.”
17 Responses
A fairly awkward situation in Canberra where SCA broadcasts Nine programs in competition with Prime7. I don’t think there is another situation where a TV network is broadcasting opposition programs in competition with their own programs on another network.
What SCA programs are on Prime or Seven?
Great, now maybe Seven could throw Tassie a native HD feed as well.
Think you will find that’s an SCA issue not Seven.
David, we always had a native HD feed of 7mate before SC launched SCHD in March last year. Unfortunately that feed has always been upconverted. Inside word is that 7 Melbourne wouldn’t provide them a HD feed.
Current agreement didn’t allow for HD Seven or 7Flix feeds. Will be interesting to see if new agreement addresses that.
Couple of things.
In what does SC have almost 60% audience share in Tas?
And does this deal include 7flix?
“Almost 60”?
Tasmania Regional TAM Week 6 4/2/18
ABC 16.4
SCTV (7, 7Two, 7mate) (no 7flix) 38.7
TDT (Nine, Go, Gem) 21.6
WIN (10, 1, 11) 17.4
SBS 5.9
Yep, I knew SCTV had roughly 35-40% of the Tas audience. Maybe Worner means at 6pm?
Grant Blackley quote.
Cheers David. Me and speed reading!
Grant Blackley was who I was meaning, not Tim Worner.
As for the other, hopefully 7flix is on the way. Would be nice to be 9Life back too. Yes, clearly the job of the regional broadcaster to get them on the air. Was hopeful this new agreement would include 7flix, doesn’t appear that way at the minute though.
Combine SCTV and TDT ratings, both broadcast by SCA.
TDT is jointly owned by WIN Corporation and Southern Cross Austereo, operating as Tasmanian Digital Television.
I believe 7flix is up to SCA to accommodate.
SCTV has long been Tasmania’s highest-rating network. Not sure about the 60%, maybe he was referring to their flagship local news timeslot? But he’s certainly correct about their domination.
One market that helps explain why “Seven Affiliates” dominate regional Australia, both share and total people ratings, example: MKR’s national numbers.
Yep, SC has long been Tassie’s number 1. That was never in doubt. I mentioned previously that it was news where the magical “almost 60%” was likely from.
So, SCA pays Nine 50%, which includes News production, and 50% to Seven but SCA continues to produce their own News.