Spare a thought for TEN. Last night the numbers were dire and the cupboard was bare.
Emerging from administration it is feeling the long tail pain in its Programming, and the ongoing effects.
Having creatively commissioned Bachelor in Paradise for the period between I’m a Celebrity and MasterChef it is awaiting the end of Married at First Sight to avoid throwing the show under the bus.
That left it with The Graham Norton Show to run on Wednesday. At just 277,0oo in a 7:30 slot it was 5th behind trains on SBS. But worse was to come.
Having re-acquired rights to This is Us -one of the biggest network shows in the US- it faced a grim 197,000 / 156,000 for a double episode, indicating fans have either seen the show after waiting too long, or have moved on. Twelve months ago TEN may have drawn upon Modern Family episodes, but it no longer has the option. The schedule is left with a handful of bright spots and its Bachelor rescue will be left to assist in non ratings.
TEN’s predicament draws attention somewhat away from a second disappointing outing for Safe Harbour at 146,000. Looking at the lead-in half the SBS audience switched off despite Gogglebox giving it a rave review last night on Pay TV.
Nine network won Wednesday with 32.6%, Seven 30.7%, ABC 17.0%, TEN 12.7% and SBS 7.0%.
Married at First Sight was #1 with 1.19m viewers for Nine then Nine News (867,000 / 831,000), A Current Affair (754,000), 20 to ONE (500,000), Hot Seat (434,000 / 281,000) and Botched (268,000).
My Kitchen Rules (963,000) led for Seven then Seven News (899,000 / 881,000), Home and Away (641,000), The Chase (525,000 / 323,000), Manu’s American Road Trip (524,000). Movie: The 40 Year Old Virgin drew just 135,000.
ABC News (718,000), Shaun Micallef’s Mad as Hell (671,000), Hard Quiz (630,000), 7:30 (568,000), Squinters (367,000), Think Tank (193,000) and Insert Name Here (184,000) comprised ABC’s night.
The Project (455,000 / 280,000) led a tough night for TEN followed by TEN Eyewitness News (407,000), The Graham Norton Show (277,000), Family Feud (270,000). This is Us was just 197,000 / 156,000.
On SBS it was Great Continental Railway Journeys (281,000), Safe Harbour (146,000), The Good Fight (118,000) and SBS World News (117,000).
9Life’s Talking Married topped multichannels at 177,000.
News Breakfast: 118,000 /
OzTAM Overnights: Wednesday 14 March 2018.