7mate gaming and esports series screenPLAY has been axed after 10 months on air.
The series, hosted by former Good Game presenters, Stephanie Bendixsen and Nich Richardson, aimed its content at broadcast and social media platforms, but ratings for the show were modest, whilst costs were also understood to be a factor.
A Seven spokesperson told TV Tonight, “Everyone worked really hard and with passion. Commercial reality had to kick in though – if performance targets are not being met, eventually the very hard call had to be made.”
Last night the team told fans via social media, “We wanted to say to you all how incredible you’ve been supporting our show since the very beginning. But the time has come to say goodbye.
“We maintain that we have one of the best communities of any show, ever – sharing some of the funniest, happiest, craziest moments we’ve had in video games.
“Together as a team we’ve loved coming to work every day to make content, share thoughts and hear from you guys about your opinions, speculations and stories as well. It sucks, but unfortunately there are commercial realities in TV.
“We feel super proud of everything we built, and we know we’ll find new ways for this community to live on in some form.
“Thank you to all of you for your support and encouragement. You’ve been absolutely amazing.”