22 Comments:

  1. i like Buying Blind.
    Hey David- i am just wondering what the ratings would be for BuyingBlind if Channel9 put it on the our screens around the time when TheBlock is on. would that work or would it be to much #ShayanaShayana

  2. Masterchef..Another lame dish by the pro chef. .mmmm. and Vegemite ..really.
    The show is so predictable now, we watch it to so we can bet on what will happen and guess what..
    Oh did you see George look at what Matt was scoring.

  3. So enjoying ‘Miriam’s big American Adventure’ What a treasure Miriam is – warm, funny and empathetic but unwaveringly honest and opinionated at the same time. Makes for fascinating viewing. Hope to see Miriam in further “adventures” around the world in the future.

  4. Hey David, I’d love to know what would be considered a success for Love Island in terms of their numbers broadcast and VOD etc. I see that their YouTube channel has over 56 mil views but a lot of those are all clips, not episodes.
    Perhaps this warrants a more-indepth article? I’d be very interested to know what success looks like on these multichannel & multi-platform shows.
    Cheers!

    • That sounds like LI UK to me where it has a few seasons under its belt. That said, LI AU has also attracted views of over 1 mill, which I reported a few weeks ago. Nine is pleased with the multiplatform audience of 723,000 viewers in metro + regional (9Now audience represents 50% of the total 9Go!/9Now audience). They’ve talked up the revenue from digital, but no numbers. So it is working most places except broadcast, although some recent improvement. Not a cheap show like Yummy Mummies, so I suspect it needs broadcast as well.

      • I also appreciate this insight.

        I was wondering what your thoughts were in Broadcast Vs 9Now! audiences in terms of advertising revenue (in general, not just with Love Island). Is a viewer on broadcast where the demographics are only determined via. rating figures as effecting as 9Now! where advertising can be targeted much closer using additional information about the viewer.

      • Last night Love Island put out the call for people to apply for Love Island online. It included the lines “would you like to meet Cassidy, hook up with Josh” etc which are current housemates. I wasn’t sure if that meant applying for the current season (wouldn’t they have enough people ready to go in as is?) or if that confirmed a second season was being planned. 🤔

      • David, it’s definitely the Love Island Australia official YouTube account that has seen more than 57 million views already. It must be some kind of record for an Australian produced show?

          • All the non-broadcast numbers look to be great for Nine, especially YouTube. Although I have no doubt Nine would prefer people watching on their own 9Now platform rather than YouTube. I have watched a couple of earlier YouTube videos, and I was not getting any ads, so I’m not sure how much $ is coming from it. Surely this has changed now

    • Why is that shows like LI that are virtually unwatched on FTA are given a slot, but quality shows (eg The Crown) are reserved exclusively for pay TV? I understand it is about advertising etc, but sometimes the world just doesn’t seem fair!

  5. Watched Buying Blind last night (delayed viewing) but didn’t really see them as ‘Aussie Battlers’ as said by the narrator…I think the people they have picked aren’t necessarily the right choice IMO saying that they would happily have a two bedroom house just so they can stay close to their daughters schools and friends!! My husband and I couldn’t sympathise at all especially given they did have $600K to by a house! Not convinced by this genre at all…where are the ‘real’ Aussie Battlers? Those who really need help getting into the housing market. It really needs a few changes to captivate a wider audience and have me convinced they are deserving of so much help.

  6. Ouch! Only 200k for Channel 9 around 9pm, doubled by Seven and more by Ten. Surely Nine will act quickly there.

    Had it not been for Love Island’s impressive number (as well as its equally performed lead-in/out programs), Nine would have tied or lost to Ten in network share.

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