No surprises here.
Netflix is the #1 platform for watching entertainment on TV in the US, ahead of traditional cable and broadcast television networks.
The survey of 2,500 US consumers by Wall Street firm Cowen & Co. asked, “Which platforms do you use most often to view video content on TV?”
Overall, Netflix captured the No. 1 with 27% of total respondents, followed by basic cable at 20%, broadcast at 18% and YouTube at 11%.
But amongst adults 18-34, the gap was even wider. Nearly 40% of those in the younger demo said Netflix is the platform they use most often to view video content on their TVs — well ahead of YouTube (17%), basic cable (12.6%), Hulu (7.6%) and broadcast TV (7.5%).
“Over the long term, assuming [Netflix] is able to continue to increasingly offer great content, this lead clearly bodes well for further value creation,” Cowen & Co. analysts said.