Seven wins despite Origin week

Seven has snatched a ratings week from Nine despite an audience of 2.1m for State of Origin.

Seven saw House Rules reach a season high against stiff competition, only to go higher the night after, while Nine’s primetime schedule is under-performing without a stripped reality show (that will all change next week).

TEN’s MasterChef continues to drive good business along while FIFA World Cup draws viewers to SBS once more.

Seven: 30.0
Nine: 28.0
TEN: 17.7
ABC: 15.4
SBS: 8.9

Primary channel:
Seven: 19.7
Nine: 19.3
TEN: 12.9
ABC: 11.1
SBS: 7.0

7mate: 4.3
7TWO / 9GO!: 3.9
9GEM: 2.7
ONE: 2.6
ABC Comedy: 2.4
7flix / ELEVEN: 2.2
9Life: 2.1
ABC News: 1.2
SBS Food Network / SBS VICELAND: 0.9
ABC ME: 0.6
NITV: 0.2

Seven won the demos 16-39, 18-49 and 25-54.

Seven won every night except Sunday, claimed by Nine. ABC bettered TEN on Friday & Saturday.

Seven was victorious in Melbourne, Adelaide & Perth. Nine won Sydney & Brisbane.

Best brands last week were:

Seven: Seven News (Sun: 1.16m), House Rules (953,000), Home and Away (727,000) and Better Homes and Gardens (694,000).

Nine: State of Origin (2.12m), Nine News (Sun: 1.07m), A Current Affair (766,000), Talkin’ ‘Bout Your Generation (571,000).

TEN: MasterChef Australia (Tues: 938,000), Have You Been Paying Attention? (854,000), Shark Tank (610,000) and The Project (7pm: 521,000).

ABC: Gruen (726,000), ABC News (Sun: 695,000), Back Roads (623,000) and The Weekly with Charlie Pickering (620,000).

SBS: FIFA World Cup (Aus v Per: 837,000), Robson Green’s Australian Adventure (298,000), Great British Railway Journeys (260,000) and The Great Fire of London (225,000).


  1. House Rules improvement might be due to the elimination last week of a very unwatchable couple of contestants. Just nice-ish couples left now.

  2. Oh you’re super David, appreciated!

    And I guess Seven got Melbourne only because of 3 nights of AFL later in the week (Ten won Melbourne in main channel on Monday, averaged over 300k from 7:30pm to nearly 10pm!)

    By the way, are you positive about Seven winning demographics, Mumbrella said Nine did (although they use data excluding ABC/SBS), I’m surprised seeing State of Origin drives demographics sky high.

      • I think Nine came out (in a round about sort of way) and basically said just that Monday a week ago, media articles were scathing.

        But NRL seem to not be having a bar of it, chairman saying they strongly want afternoon if prime time Sunday hasn’t worked that well. AFL Grand Final is the best example there is, 2pm – 2:30pm start, all during day time and in 2016 got over 3m. What network wouldn’t look to that. There’s no doubt prime time adds something, but major live sport viewers will flock

        • Quite a different kettle of fish – the AFL GF has always been in the afternoon – it would take awhile to build that tradition, and there is much talk about increasing ratings by making it prime time.

          • Seven want to, AFL seem undecided (probably taking into account what I said above)

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