Kyle pilot divides viewers, politics drives ABC News.
Ratings: Footy Show hits 2018 low in Melbourne, Seven wins Thursday.
Trial by Kyle performed well in the 16-39 demos last night, second best for the night, but older viewers were not so taken by the Pilot week offering.
On social media it polarised opinions between those who loved the trash telly angle and others variously unimpressed.
Despite a strong lead-in from The Bachelor the show finished with 385,000 viewers, landing in third place. As with all of the Pilot show offerings, there has been a hefty switch-off in the transition between shows. Why aren’t people sampling more?
The Bachelor won its slot with 807,000 viewers and topped the demos. 7:30 was strong at 681,000 viewers with events in Canberra at centrestage. ABC News also won its 7pm slot on 734,000.
Trouble continues for The Footy Show at just 120,000 in Melbourne, its lowest audience all year, thrashed by The Front Bar’s 264,000 in Melb.
Seven News and The Chase won their slots.
Seven and Nine were in a dead heat on primary channel share. ABC News was high at a 4.6% share.
Seven Network won Thursday with 28.2% then Nine 25.0%, ABC 19.7%, TEN 19.5% and SBS 7.7%.
Seven News was #1 at 960,000 / 952,000 then Home and Away (604,000), The Chase (564,000 / 340,000), Border Security (426,000 in 4 cities), Beach Cops (373,000 in 4 cities), The Front Bar (370,000 in 4 cities) and Movie: How to be Single (216,000).
Nine News (888,000 / 838,000) was best for Nine followed by A Current Affair (687,000), Hot Seat (451,000 / 290,000), Thursday Night NRL (233,000 in 2 cities), The Footy Show RBT (239,000 in 3 cities), Driving Test was 140,000 in Melbourne.
The Bachelor (807,000) led for TEN then The Project (483,000 / 374,000), TEN Eyewitness News (414,000), Trial by Kyle (385,000), Pointless (236,000) and Law and Order: SVU (201,000).
ABC News (734,000), 7:30 (681,000), Grand Designs Australia (449,000), Sammy J (321,000), Everyone’s a Critic (262,000), Diana: 7 Days that Shook the World (260,000) and Think Tank (202,000) comprised ABC’s night.
On SBS it was Tony Robinson Down Under (265,000), 24 Hours in Police Custody (222,000), SBS World News (164,000), Counterpart (90,000 / 47,000) and The Chef’s Line (53,000).
7TWO’s Father Brown was 211,000.
OzTAM Overnights: Thursday 23 August 2018.