Nine was a clear leader in the primary channels last week but the strength of 7mate and 7TWO helped Seven to another week in network share.
AFL again brought it home for Seven, including an 8.3% share for 7mate on Friday night -more than TEN’s primary channel. If Nine wants to knock off Seven it will need to improve programming on its multichannels -9Life is particularly low.
But Nine did score in the demos, which is its priority.
ABC KIDS COMEDY: 2.6
7flix / ELEVEN: 2.2
ABC News: 1.3
SBS VICELAND: 1.1
SBS Food Network: 0.8
ABC ME: 0.6
Nine won 16-39 and 25-54 demos.
Nine won Sunday, Monday, Tuesday, Wednesday & Saturday. Seven scored Thursday & Friday. ABC bettered TEN on Sunday, Friday & Saturday, while both tied for Monday.
Seven won Melbourne, Adelaide & Perth. Nine claimed Sydney & Brissy.
Best brands last week were:
Seven: Seven News (Sun: 1.07m), AFL (Fri: 978,000), Sunday Night (843,000) and Little Big Shots (768,000).
Nine: The Block (Sun: 1.3m), Nine News (Sun: 1.19m), 60 Minutes (805,000) and A Current Affair (763,000).
TEN: The Bachelor (Wed: 884,000), Gogglebox (819,000), Have You Been Paying Attention? (810,000) and Australian Survivor (Tues: 664,000).
ABC: Australian Story (765,000), ABC News (Sun: 705,000), Anh’s Bush with Fame (666,000) and The Weekly with Charlie Pickering (644,000).
SBS: Great Continental Railway Journeys (295,000), Tony Robinson Down Under (279,000), Empire of the Tsars (217,000) and Concorde (189,000).