7mate, 7TWO help Seven to another week.

Ratings: If Nine wants to knock off Seven it will need to improve programming on its multichannels.

Nine was a clear leader in the primary channels last week but the strength of 7mate and 7TWO helped Seven to another week in network share.

AFL again brought it home for Seven, including an 8.3% share for 7mate on Friday night -more than TEN’s primary channel. If Nine wants to knock off Seven it will need to improve programming on its multichannels -9Life is particularly low.

But Nine did score in the demos, which is its priority.

Seven: 30.2
Nine: 29.4
TEN: 17.4
ABC: 16.3
SBS: 6.6

Primary channel:
Nine: 21.7
Seven: 19.9
TEN: 12.2
ABC: 11.8
SBS: 4.4

7mate: 4.3
7TWO: 3.8
9GO!: 3.6
ONE: 3.1
9GEM: 2.3
7flix / ELEVEN: 2.2
9Life: 1.8
ABC News: 1.3
SBS Food Network: 0.8
ABC ME: 0.6
NITV: 0.2

Nine won 16-39 and 25-54 demos.

Nine won Sunday, Monday, Tuesday, Wednesday & Saturday. Seven scored Thursday & Friday. ABC bettered TEN on Sunday, Friday & Saturday, while both tied for Monday.

Seven won Melbourne, Adelaide & Perth. Nine claimed Sydney & Brissy.

Best brands last week were:

Seven: Seven News (Sun: 1.07m), AFL (Fri: 978,000), Sunday Night (843,000) and Little Big Shots (768,000).

Nine: The Block (Sun: 1.3m), Nine News (Sun: 1.19m), 60 Minutes (805,000) and A Current Affair (763,000).

TEN: The Bachelor (Wed: 884,000), Gogglebox (819,000), Have You Been Paying Attention? (810,000) and Australian Survivor (Tues: 664,000).

ABC: Australian Story (765,000), ABC News (Sun: 705,000), Anh’s Bush with Fame (666,000) and The Weekly with Charlie Pickering (644,000).

SBS: Great Continental Railway Journeys (295,000), Tony Robinson Down Under (279,000), Empire of the Tsars (217,000) and Concorde (189,000).

5 Responses

  1. Not only is 7flix doing better than 9Life (even though it started months later and still isn’t available in all areas of Australia), but 7flix is doing very well in the demographics, beating Eleven at times in that metric, especially young women.
    Because of the programming, it can re-run lots of content from Seven’s expensive licencing/content supply deals (various movie / TV show re-runs), something 9Life is very limited by with it’s “lifestyle” programming.

    9Gem has also been poor for some years now, doing 1% shares some nights on a weekly basis too.

    Nine definitely need a refresh of their digital channels.

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