CBS picks up Have You Been Paying Attention? format
A major win for Working Dog with its sleeper quiz hit bound for global glory.
In a major win for Working Dog and TEN CBS Studios International has picked up the exclusive, worldwide format rights to Have You Been Paying Attention?
“HYBPA? joins CBS’ portfolio of the biggest formats on television; from Wheel of Fortune to America’s Next Top Model,” said Paul Gilbert, Senior Vice President, International Formats, CBS Studios International. “This agreement is a terrific example of the new synergies we have in Australia since acquiring Network TEN, and we look forward to partnering with the team at Working Dog Productions to make HYBPA? a global success.”
“We are proud and delighted to bring the show we love to the rest of the world,” said Michael Hirsh, Executive Producer, Working Dog Productions. “We’re grateful to CBS for the opportunity to share what has become the one Aussie show families bookmark to watch together every week.”
Now in its sixth season, the show launched in November 2013 with Working Dog cleverly taking a low-key approach, declining interviews and media previews to remain under the radar. While early ratings were modest TEN stuck to its guns allowing the show to build, notably from August 2014.
It is now a consistent timeslot winner and the third-highest-rated overall show on the network.
Working Dog has previously enjoyed international adaptations of its shows including Thank God You’re Here.