Foxtel marketing boss to depart as CEO restructures

Foxtel’s Chief Marketing Officer, Andy Lark is leaving the company after 10 months as CEO Patrick Delany combines the Sales and Marketing functions, and announces a new Product and Strategy group.

Kieren Cooney, currently Chief Marketing and Content Officer at the REA group will join as Chief Sales & Marketing Officer. Alice Mascia, who most recently was the Executive Vice President of products and marketing at Sky Deutschland, will join to head up the new Product and Strategy Group. Senior Foxtel executive Marco Miranda has also been promoted to the new role of Chief Revenue Officer.

During Lark’s time at the company, Foxtel refreshed its logo after a much-hyped rebranding under previous CEO Peter Tonagh and there have been changes in agency accounts.

CEO Patrick Delany said: “I would like to thank Andy for helping shape the company’s future direction. We asked him to do a specific job for us and I am grateful for the major role he played at such a critical time.”

Lark (pictured) said: “We’ve restored momentum to the Foxtel brand and created experiences that customers are embracing. What the team has been able to achieve over the past year is just the beginning. It’s been a wonderful opportunity to have played a part in the future of Australia’s leading home entertainment brand.”

“By bringing sales and marketing together, and creating the new product and strategy team, we will have clarity of purpose across the business,” Delany said. “I am delighted to welcome executives of the calibre of Kieren and Alice, who will both be starting in their new roles within two weeks.”

Prior to joining REA, Cooney was CEO of Interbrand, Australia. He has also held CMO positions with NBN Co and Telecom New Zealand.

Delany said, “Kieren has deep experience with companies at the leading edge of technology and marketing innovation, while Alice joins us from Sky Deutschland, a company much like ours that has met the challenges and seized the opportunities of disruptive times.”

Cooney added, “This is a great time to be joining Foxtel. It has energy, unrivalled content and a real determination to reshape itself for the future.”

Alice Mascia’s product and strategy team will have responsibility for planning and building future product sets to deliver company strategy.

“Since I started my journey in the entertainment industry in 2002, many of my mentors and colleagues in Europe have come from this market and this company. They transferred to me their passion to challenge the status quo and for this reason I am grateful and honoured to be given this opportunity,” she said.

Teams will transition into the new organisational structure over the coming weeks.