OzTAM has appointed Adrian Bogdan Vasile to the newly created position of Projects Director.
Vasile has spent the past two years with Nielsen where he has been Director of Product Leadership and, most recently, the company’s Consumer & Media View products.
At OzTAM he will direct the execution of project plans and manage timelines for new products and initiatives for stakeholders.
OzTAM’s CEO Doug Peiffer said, “Changes in the television and video viewing landscape have seen OzTAM’s service evolve rapidly over the past few years.
“With our team heavily focused on product development, we need an executive wholly dedicated to client relations, to keep OzTAM subscribers fully across and engaged in our efforts to measure and report the myriad new ways of viewing content.
“Adrian’s extensive and varied experience in audience measurement and media planning – spanning product development, project management, marketing and customer service – make him ideally qualified for this new client-facing role.”
Vasile said: “After working on all sides of the media and advertising spectrum I am returning to the core of it. I look forward of helping OzTAM and its stakeholders to reach and implement the next phase of content viewing measurement.”
He begins in early November.