Upfronts are not confined to commercial networks, with both ABC and SBS to unveil showcases in late November.
ABC will present a 2019 Content Launch in Melbourne on Monday November 19. It hasn’t really staged an event like this for several years, and after a tumultuous few months will be good to put forth a positive message.
SBS will stage its Upfronts to media buyers the following day, Tuesday November 20 in Sydney. SBS has previously held big and showy events (the food is always yum!) given it is courting advertisers.
Both will be held early afternoon.