SBS and ABC to stage Upfronts

Upfronts are not confined to commercial networks, with both ABC and SBS to unveil showcases in late November.

ABC will present a 2019 Content Launch in Melbourne on Monday November 19. It hasn’t really staged an event like this for several years, and after a tumultuous few months will be good to put forth a positive message.

SBS will stage its Upfronts to media buyers the following day, Tuesday November 20 in Sydney. SBS has previously held big and showy events (the food is always yum!) given it is courting advertisers.

Both will be held early afternoon.

4 Comments:

  1. They usually always do program launches. What’s wrong with announcing all the shows they have planned for the next year? I don’t think it’s a sales event like the commercial up-fronts, which I agree is a term hijacked from America for some reason.

  2. thedirtydigger

    I’m sorry why would the ABC stage an ” upfront” – how I hate this Americanism – when it doesn’t seek, or receive funding from media buyers ?
    Perhaps the content will be directed at various parts of the Federal Parliament and point out how the ABC programming schedule assists in the stable running of the country.
    Sounds like another waste of taxpayer’s money to me…really these people are a joke. Perhaps they can tell us the total cost of such a useless exercise in “me too-ism”.

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