MAFS, MKR beat Dancing debut. Today sinks to 13 yr low.

Monday night was all about lead-ins.

Dancing with the Stars debuted to 621,000 viewers last night unable to dent Married at First Sight‘s 1.21m viewers.

My Kitchen Rules, back to a 7:30 timeslot, also eclipsed it at 709,000 viewers.

While DWTS was well received on social media its Project lead-in was not strong enough to see it topple its rivals in total people nor demos.

Meanwhile the premiere of Nine’s Bad Mothers benefited from its super-duper lead-in, premiering to 691,000 and performing in the demos.

But while primetime is firing, there are headaches at breakfast. The Today show sank to just 168,000 viewers -its lowest survey figure since 2006. Sunrise won the slot with 287,000 while News Breakfast was 91,000 / 44,000.

Nine network won Monday with 31.7% then Seven 27.0%, 10 18.4%, ABC 17.9% and SBS 4.9%

Nine News drew 928,000 / 925,000 for Nine and elsewhere it saw A Current Affair at 873,000 and Hot Seat on 472,000 / 295,000. Millionaire’s Ex-Wives Club was 239,000.

Seven News won its slot with 1.01m / 982,000 for Seven then the return of Home & Away (620,000), The Chase (547,000 / 366,000), Instant Hotel (287,000) and Crazy on a Plane (132,000).

The Project (439,000 / 237,000), 10 News First (378,000), The Graham Norton Show (259,000) and Pointless (177,000).

ABC News (727,000) led for ABC then Australian Story (648,000), 7:30 (632,000), Four Corners and Media Watch (both 568,000), Q&A (370,000) and The Drum (180,000).

On SBS it was The Queen’s Mother in Law (160,000), 24 Hours in Emergency (114,000), Michael Mosley: The Superbugs (112,000) and SBS World News (106,000).

7mate movie Taken topped multichannels at 165,000.

OzTAM Overnights: Monday 18 February 2019

44 Comments:

  1. I was surprised at the casting of the excellent melissa george as the bumped off character, Bad Mothers lost its best asset. Will give it another go next week, but I really can’t see this having legs. Would have bee better as a 2 part telemovie with flashback narrative to expand Melissa’s role.

  2. Now that we have “Bad Mothers”, we can now add “Bad Marriages”,”Bad Cooking”,”Bad Dancing”,”Bad Singing”,”Bad Game Show” and “Bad Reality Show”

  3. I’m afraid that I have to laugh at the comment about characters in Home And Away – bad kid comes to Summer Bay and becomes loveable within weeks. That’s been the template for years. Seeing Belinda Giblin being introduced as Alf’s “first love” seems a bit desperate, the only way it will work is if she has a long term contract

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