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MAFS, MKR beat Dancing debut. Today sinks to 13 yr low.

Ratings: MAFS & Bad Mothers prove too strong for 10's new show. But there are problems at breakfast.

Monday night was all about lead-ins.

Dancing with the Stars debuted to 621,000 viewers last night unable to dent Married at First Sight‘s 1.21m viewers.

My Kitchen Rules, back to a 7:30 timeslot, also eclipsed it at 709,000 viewers.

While DWTS was well received on social media its Project lead-in was not strong enough to see it topple its rivals in total people nor demos.

Meanwhile the premiere of Nine’s Bad Mothers benefited from its super-duper lead-in, premiering to 691,000 and performing in the demos.

But while primetime is firing, there are headaches at breakfast. The Today show sank to just 168,000 viewers -its lowest survey figure since 2006. Sunrise won the slot with 287,000 while News Breakfast was 91,000 / 44,000.

Nine network won Monday with 31.7% then Seven 27.0%, 10 18.4%, ABC 17.9% and SBS 4.9%

Nine News drew 928,000 / 925,000 for Nine and elsewhere it saw A Current Affair at 873,000 and Hot Seat on 472,000 / 295,000. Millionaire’s Ex-Wives Club was 239,000.

Seven News won its slot with 1.01m / 982,000 for Seven then the return of Home & Away (620,000), The Chase (547,000 / 366,000), Instant Hotel (287,000) and Crazy on a Plane (132,000).

The Project (439,000 / 237,000), 10 News First (378,000), The Graham Norton Show (259,000) and Pointless (177,000).

ABC News (727,000) led for ABC then Australian Story (648,000), 7:30 (632,000), Four Corners and Media Watch (both 568,000), Q&A (370,000) and The Drum (180,000).

On SBS it was The Queen’s Mother in Law (160,000), 24 Hours in Emergency (114,000), Michael Mosley: The Superbugs (112,000) and SBS World News (106,000).

7mate movie Taken topped multichannels at 165,000.

OzTAM Overnights: Monday 18 February 2019

44 Responses

  1. I was surprised at the casting of the excellent melissa george as the bumped off character, Bad Mothers lost its best asset. Will give it another go next week, but I really can’t see this having legs. Would have bee better as a 2 part telemovie with flashback narrative to expand Melissa’s role.

  2. I’m afraid that I have to laugh at the comment about characters in Home And Away – bad kid comes to Summer Bay and becomes loveable within weeks. That’s been the template for years. Seeing Belinda Giblin being introduced as Alf’s “first love” seems a bit desperate, the only way it will work is if she has a long term contract

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