“Television holds up a mirror to who we are”

Nudity, language

ITV in the UK has released a bold new campaign “More than TV” which looks to the medium itself and the power of stories, narrated by newsreader Sir Trevor McDonald.

Rufus Radcliffe, ITV’s Chief Marketing Officer said, “This latest film in our new ‘More than TV’ brand advertising campaign shines a light on some of the powerful stories ITV has told over the course of its history that have shaped culture in Britain. It is an impactful and emotional snapshot of the moments that have raised awareness and understanding of important and difficult subject matters to millions of viewers.”

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