AFL helps Seven win the week, UK dramas drive ABC.

In the week that Nine was forced to cull its AFL Footy Show after 2 and a half decades, Seven’s AFL is delivering good numbers.

On Saturday Seven pulled out a 40% share and another 37% on Friday, fundamentally due to AFL. That helped the network pull away from a close battle for a convincing win against Nine.

Meanwhile election-related programming and UK dramas helped ABC to top 10 once again -but 10 is doing good business with on of its multichannels.

Network:
Seven: 31.0
Nine: 27.4
ABC: 17.8
10: 16.7
SBS: 7.1

Primary channel:
Seven: 20.9
Nine: 19.6
ABC: 12.8
10: 11.2
SBS: 4.6

Multichannels:
7mate: 4.3
10 BOLD: 3.5
7TWO: 3.2
9GO!: 3.0
ABC KIDS Comedy: 2.8
9GEM: 2.7
9Life: 2.1
7flix / 10 Peach: 2.0
ABC News: 1.5
SBS VICELAND: 1.4
SBS Food: 0.8
7food / ABC ME: 0.6
NITV: 0.2

Seven won demos 16-39 and 25-54.

Seven won Monday, Wednesday, Thursday, Friday and Saturday. Nine scored Sunday and Tuesday. ABC bettered 10 on Sunday, Monday, Wednesday and Saturday.

Seven again claimed victory in Melbourne, Adelaide & Perth but Nine held Sydney & Brissy.

Best brands last week were:

Seven: Seven News (Sun: 1.1m), House Rules (Sun: 685,000), Home & Away (643,000) and Seven’s AFL (Post match: 615,000).

Nine: Lego Masters (Sun: 1.09m), Nine News (Sun: 1.01m), A Current Affair (724,000) and The Big Bang Theory (640,000).

ABC: Vera (735,000), ABC News (Sun: 708,000), Australian Story (640,000) and Agatha Christie: The ABC Murders (602,000).

10: MasterChef Australia (Wed: 664,000), Mr. Black (471,000), The Project (7pm: 432,000) and The Living Room (422,000).

SBS: Who Do You Think You Are? (378,000), Secrets of Britain (256,000), Going Places with Ernie Dingo (192,000) and Michael Mosley: Trust Me, I’m a Doctor (181,000).

3 Comments:

  1. Didn’t pay the big bucks for the AFL rights for nothing. Still down to AFL Melbourne figures mostly take them out of it and it would interesting

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